What makes for interesting marketing in today’s web-focused, always-on world? Is it big media spend for placement? Or is it trying something different that gets word of mouth going through Facebook, Twitter, Digg, you name it? As a marketing vice president, I think we owe it to ourselves to break through barriers and try new technologies and media. One of my favorites that I’ve come across recently is Air New Zealand’s use of people’s bodies as billboards, as reported in the New York Times-it was certainly attention-getting and cost efficient.What I often hear about the best of web 2.0 is that it starts conversations, creates communities, and generates interesting discussions. And that’s why I’m excited about this week’s roll out of The Realm, our new security campaign that features animated versions of the good, the bad, and the ugly-as we see it play out on the Internet each day. Read More »
In a guest post on GigaOm.com, Cisco Chairman and CEO John Chambers argues that the U.S. needs “a broadband strategy befitting a country that has long been a technology leader and innovator.” He states, in part, “Now that President Obama has signed the $787 billion economic stimulus package into law, the real hard work begins: using that money to create jobs. If spent wisely, this package has a chance at fundamentally reforming the U.S. health-care system, making our economy energy efficient and providing Americans with the training and skills required to succeed in a 21st century global marketplace.” Fundamental to all of this, of course, is having the broadband infrastructure to support these goals.Full post here.
Cisco Services SVP, Nick Earle, recently co-wrote a book with Cap Gemini’s Andy Mulholland on the subject of Mesh Collaboration. Its premise: “Enterprises as we know them will see organisational structures and IT strategies turned on their heads if their leadership understands and properly embraces the potential of Web 2.0.”If there’s one man known for turning convention on its head in the publishing world, it’s Robert Scoble, the ex-Microsoft blogger who now reports for Fast Company TV. On Friday, Nick and Robert got together in Cisco’s executive briefing center in San Jose to talk about the new book. Robert just published this video of the interview on the Fast Company TV site.
In this video, Ron Ricci, VP Corporate Positioning and Co-Chair Cisco Sports & Entertainment Board, discusses the 2009 Cisco Sports and Entertainment Summit presented by AEG, held this week at L.A. LIVE’s Club Nokia in downtown Los Angeles. You recognize AEG as the world’s leading sports and entertainment venue owner and operator, and most notably for their venues, including: STAPLES Center, The Colosseum at Caesars Palace in Las Vegas, and The 02 London. The summit attracted nearly 125 attendees, from league commissioners and executives, team owners and management, and leading venue owners, operators, design architects and engineers. They all convened to hear John Chambers, Cisco’s chairman and CEO, along with Timothy J. Leiweke, president and CEO of AEG, present their vision for addressing key market opportunities and innovations in the sports and entertainment industry. Ron shares his thoughts on the success of the summit and a behind-the-scenes glimpse into the conversations team owners, venue operators are having about the key technology transitions that have the potential to change the game and redefine the fan experience.
Post by Nick Earle, senior vice president of Cisco Services, European MarketsA few weeks ago, I sat down with five CIOs of leading German companies. All from different industries with drastically different business challenges, but all intent on one thing, help me drive down costs — today!There is not a single enterprise at the moment which isn’t examining every aspect of its operations to see where improvements can be made. While cutting operating costs is a primary objective for many businesses today—in my opinion—the key to success in the face of a challenging market is about equally driving efficiency and embracing innovation that can meet the needs of customers over the long-term. Developments in technology means that CIOs also have a huge opportunity to radically change the way their businesses are managed and can innovate for years to come.Take social networking and collaborative technologies as an example. They are enabling enterprises to harness information, ideas and establish new business models from outside the company—breaking down the traditional barriers to resources. Read More »