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How We’re Making It Easier to Do Business With Cisco

The We’re Listening blog series has tracked some of the new programs and capabilities Cisco is introducing to make it easier to do business with us. The corporate Ease of Doing Business (EoDB) Program drives many of these improvements, so I’ve invited EoDB executive lead (and Cisco EVP of Operations) Randy Pond to discuss some of the accomplishments and upcoming plans that will make it easier for our customers and partners to do business with Cisco.  Among those are:

  • Improvements to software licensing, including big changes to the product license registration page that allow customers to complete more self-service licensing transactions, and the roll out of the new Cisco Software Central portal, a one-stop shop for all your software licensing needs
  • Creating a more consistent negotiation and deal approval process globally
  • A renewed focus on our partners’ experience
  • Stronger focus on the role of User Experience design and philosophy in every Cisco product, policy, and process.

pond_crop By Guest Contributor Randy Pond

We’ve made it no secret that Cisco aims to become the #1 IT company. And while our development teams are hard at work to bring you exciting new technological offerings in software, cloud and security, there’s another critical piece of the equation – delivering an exceptional customer experience. This is a huge priority for John Chambers and the entire leadership team, and it boils down to consistency and simplicity. Over and over again, I’ve heard customers say that doing business with Cisco can be a mind-warp of changing policies, too many steps and new obstacles to deal with. This has to change. Today, we have teams across every function at Cisco concentrated on finding and making the changes that will have the biggest impact on your customer experience. Read More »

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Connectivity Transforming the World

Cisco Champions ask Challenging Questions.  This is the first in a blog series presented by Carlos Dominguez and Jimmy Ray Purser.

I recently had an opportunity to sit down with our Cisco Champions to discuss a range of topics about the future of technology.  Here’s a question of particular interest from Robert Novak:

“How can we use modern technology to serve the less tech-fortunate?  I’m pretty happy with 70+ mbit of Internet coming into my home. But there’s still a lot of the country and the world wishing for 1mbit. Can mesh technologies provide a greater Internet safety net for people outside tech hubs? Can we combine this with device connectivity and give people a transparent Internet connection that’s as easy to manage as the refrigerator that connects to it, or something like that?”

We live in amazing times. The world is being “rebooted” and changed exponentially through technology – with the most disruption occurring through the power of connectivity. The speed of change in connecting people, data, processes, and things continues to grow at an unprecedented rate. Consider that only 10 years ago, there was no social media… and 10 years before that, we didn’t have the Internet…and web programming and mobile technologies didn’t even exist 20+ years ago!

Read More »

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Marketing: Trading in Fluff for Buff

“Don’t spend time beating on a wall, hoping to transform it into a door.”

-- Coco Chanel  

 I love that quote by fashion maven Coco Chanel. In today’s B2B marketing world, challenges can’t be addressed using outdated marketing tactics – hoping they will magically open new opportunities along with new revenue and ROI.

Growing trends in customer buying behavior and the technology used to make purchases are driving major changes for the role of marketing. As marketers, this gives us a fantastic opportunity. We can transform from what has sometimes been seen as simply “fluff” (and what many sales executives see as a cost center) into a revenue-generating center. Read More »

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Sports & Entertainment, the Internet of Things, and the Internet of Everything

I am very excited to transition into the GM role for the Cisco Sports & Entertainment Solutions Group (SESG).  It’s an incredible time for this industry, as stadiums around the world transform the fan experience via technology. This transformation has been on display this past week in Australia, where the Sydney Cricket Ground announced they would be upgrading their stadiums with Cisco Connected Sports solutions. We applaud these leaders in sport for driving change and delivering a more rewarding live experience.

I got to visit with another leader in sport, Real Madrid CIO Enrique Uriel, just a few months ago when I took in the final game of the team’s season. I marveled at the passion on display from the fans at Real Madrid, but even more so I saw firsthand how Real Madrid and Cisco have partnered to transform the Santiago Bernabeu Stadium into the “Ultimate Bernabeu,” – an immersive, connected and thriving environment.

Here is a video where Enrique speaks about what the future is…connecting people, fans, and the stadium.

Looking back, it’s incredible to see how far this industry has come in such a short period of time, and how Cisco has been a true market maker – through the ongoing innovation in the custom Connected Stadium platform, StadiumVision, Connected Stadium Wi-Fi and now StadiumVision Mobile. Cisco has driven the fan experience forward, and now more than 150 venues (large and small) in more than 30 countries are using our solutions not only to provide the best fan experience but also to re-invent their business models.

This infographic showcases the instant impact Internet of Everything (IoE) – the networked connection of people, process, data and things, is having on profits in 2013 ($600B+). Note that the second biggest industry is customer experience…now swap out the word customer for “FAN,” and it becomes abundantly clear that the market potential for sports and entertainment entities that embrace IoE is tremendous.

The mission since the inception of Cisco SESG has been to “connect the unconnected,” to solve business problems and allow venues, teams, and leagues to tap into new market opportunities. While those goals will continue, we are evolving into a new age of connectivity, and the good news for our partners, and existing and future customers, is that no one is better positioned to help with that transition than Cisco.

Cisco in the Cloud: Consistency is the Key

Trust is built with consistency.  This axiom is certainly true of Cisco’s credibility with customers in the cloud computing space, where Cisco is investing to ensure enterprise customers are able to rapidly build private clouds, or to procure Cisco Powered cloud services from our Cloud Service Provider partners, who, in turn, are using Cisco technology to build their public clouds. 

Recognition of our consistency in the cloud market is reflected in multiple ways, including third party corroboration. To that end, Cisco’s momentum in the cloud market is illustrated by findings from three  industry analyst reports:

After being named the number 1 company customers used most often for professional services related to cloud in an IDC survey of US customers earlier this summer, Cisco was recently named a global “Major Player” the first time we were invited to participate in IDC’s  MarketScape Report, Worldwide Cloud Professional Services 2013 Vendor Analysis.  And the latest Q2 data from Synergy Research Group shows that Cisco continues to maintain a number 1 position in the Cloud Infrastructure Market.

 “After steadily and consistently building its share in this market, Cisco has done well to hold onto its newly-won lead,” said Jeremy Duke, Synergy Research Group’s founder and Chief Analyst.

This strong combination of leadership in cloud infrastructure and in cloud professional services underscores Cisco’s commitment to consistently deliver businesses the foundation to deploy differentiated cloud services at a lower business risk.

No one can argue that cloud computing is accelerating IT business value, and cloud technology investments are increasing at a rapid pace in nearly every industry segment.   At Cisco, we remain committed to maintaining our consistency in delivering what our customers require.  A big part of that commitment is enabling IT to aggregate, integrate, customize, and deliver an expanded set of services to the business utilizing a mix of Cisco-enabled private cloud services and Cisco Powered public cloud services, paving the way to a hybrid cloud sourcing strategy for customers.

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