It’s a well- known fact that the technology world is changing. For example, for many years, across the industry, services were viewed as a ‘bolt on’ to products. If customers purchased a ‘box’, they would also buy some associated maintenance services. As technology has become more complex, there is a heightened appetite for implementation, rather than just traditional support.
We’ve also seen many of the more ‘mundane’ tasks required to maintain IT health become automated, allowing businesses to free up and redeploy valuable IT resource to focus on innovation.
As well as enabling an organisation to operate more strategically, these shifts also present new opportunities for the CIO – a role which, in itself, has experienced many changes over the last twenty years.
In 1983, Clark W. Griswold and his family embarked on an epic road trip across the country, encountering numerous obstacles on their way to Wally World. The film, National Lampoon’s Vacation, was released during a time when the family road trip was an American staple and exaggeratedly illustrated some of driving’s biggest pain points. From getting lost in not-so-pleasant areas and running out of gas in the middle of the desert, to finally reaching your destination only to find it closed, it is easy to imagine how in today’s world of constant connectivity, these problems could be easily avoided. Cisco is doing its part in laying the groundwork for a fully connected driving experience – bringing the power of the Internet of Everything to the streets.
Working with the Think Global Eco System, including companies like Sude (smart mobility), Urbiotica (sensors) and Citelum (smart lighting), Cisco recently showcased what could be considered one of the smartest streets in the world. The “Connected Boulevard” in Nice, France, the world’s first Internet of Everything (IoE) proof-of-concept for a smart city, showcases what IoE can enable for a connected world and for connected transportation. The project is more than just a street loaded with sensors; the PoC will serve as a blueprint for future deployments, taking the lessons learned from Nice and other innovative cities and sharing this information with other aspiring communities.
Two of the city services will directly affect the driving experience in Nice. The smart circulation technology will tackle city traffic by offering intelligent parking solutions. With about 25 percent of urban traffic caused by those looking for parking, the solutions will significantly reduce the time it currently takes for drivers in Nice to find a parking space. The smart lighting solutions will optimize street lighting intensity based on situational factors. For example, a streetlight will automatically increase the amount of light it provides when motion is detected within its effective range. Conversely, the light will dim when there is no movement.
This type of deployment may not be too far off for a U.S. city also. Already, Cisco is working with Streetline and the cities of San Mateo, CA and San Carlos, CA to tackle smart circulation and smart parking. Citizens and visitors to downtown San Mateo or Laurel Street in San Carlos are able to easily find parking spaces through the use of a free mobile application, which connects to a network of sensors. With the PoC, San Mateo, San Carlos and cities like them will find it easier to adopt smart city technologies and implement them successfully.
Check out this video about the Connected Boulevard project in Nice:
Cisco is not only looking to change transportation from outside the vehicle, but from inside as well. We’re living in times of changing consumer propensities for automotive technology. The Cisco Connected Customer Experience Report on the automotive industry recently showed that consumers are open and willing to adopt these new technologies, from autonomous vehicles or biometric monitoring. In fact, 57% of those surveyed would be likely to ride in a car controlled entirely by technology and does not require a human driver. This “Internet of cars” will create new business models for auto manufacturers and technology companies, and Cisco is able to provide the highly secure core network to enable and optimize new technologies. Cisco seeks to play an instrumental role in connecting vehicles to other vehicles, devices, the cloud and city infrastructures. Through partnerships with companies such as NXP and Cohda Wireless, Cisco is looking to embrace the next wave of innovation with in-car technologies.
The Internet of Everything provides enormous potential for transportation. When a car is connected to the street it is driving on, a host of capabilities could improve safety, traffic congestion, parking and the overall driving experience. Car-to-car and car-to-X communications could be used to avoid accidents, provide rapid assistance for those who need it or optimize routes to avoid traffic jams. Emergency vehicles could connect with streetlights, creating a faster response time to emergencies. These capabilities are not just possible, but inevitable. By “connecting the unconnected,” the morning commute (or the great American family roundtrip) could be safer, quicker and less stressful.
Cisco hosts a multitude of conferences, tradeshows, and online events each year. For our customers and partners, these events are great opportunities to interact with Cisco experts and keep current on the latest products, technologies, and network solutions. For Cisco, they are also a key way that we connect with our users and listen to their feedback about what’s working and what’s not. For example, we recently wrapped up the Partner Summit in Boston. Joe Pinto, Senior Vice President, Technical Services, attended the event, and joins us to share his key takeaways.
By Guest Contributor Joe Pinto
Last month, I attended Cisco Partner Summit 2013 in beautiful Boston, Massachusetts, and walked away energized about applying what I heard toward making Cisco easier to do business with. Read More »
Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer.
This year’s Cisco Live theme is “What You Make Possible,” and this relates well to today’s B2B marketers and their customers. The message that resonates with customers today is not what “we the company” do, but how we help our customers succeed and thrive long term. As marketers, this means exercising foresight on our customers’ behalf, as well as advocating near-term solutions to help drive their success.
As a marketer, implementing these B2B best practices is the best way to enhance this focus on customers: Read More »
Two Asian nations – Korea and Singapore — have managed to leapfrog multiple stages of economic development and have transformed into economic miracles. This comes as no accident, in part, because both have taken a planned approach to technological development, starting with national broadband plans, which has led to increased broadband adoption, and successive waves of economic growth.
A new report by the UN Broadband Commission and Cisco shows that Korea and Singapore are the most notable examples of a statistically significant trend -- Countries that embrace national broadband plans have increased broadband adoption. The data show that the introduction of a broadband plan accounts for 2.5% higher fixed broadband penetration and 7.4% higher mobile broadband penetration. This is based on a thorough examination of broadband adoption data from 2001 through 2011.
For developing countries, 2.5% is nearly half of current fixed broadband penetration (6%). This is a significant impact and at the global level translates into over 175 million more broadband connections. In most cases, a single fixed connection serves multiple people, meaning more than half a billion more people onto broadband.
The report also demonstrates that a competitive market results in higher broadband penetration, with a particularly strong impact for mobile broadband. Competitive mobile broadband markets have 26.5% higher penetration on average.
Now why is this important? Because – as we know – higher broadband penetration drives economic growth and helps nation achieve social goals, such as improved education and health care outcomes.
In the Republic of Korea, for example, the Government instituted a series of IT master plans since the mid-1990s, and the nation has since become a world leader in the utilization and production of IT. Over the last two decades, its nominal GDP per capita has more than doubled from under $12,000 in 1995 to over $25,000 in 2013 and the country consistently ranks in the top ten countries in terms of average broadband speeds and adoption.
Similarly, in Singapore, the country has had national IT related plans in place since 1985 (starting with the National Computerisation Plan and most recently the iN2015). Over this period the country has significantly advanced its IT environment. In 1980 Singapore was still at an early stage in IT development as it had only 22.2 fixed lines per 100 people; substantially below other countries such as Australia (32.3 fixed lines per 100 people) and New Zealand (36.1 fixed line per 100 people). But today, Singapore stands atop several measures of IT and broadband adoption, such as the 2013 Networked Readiness Index where Singapore ranks 2nd worldwide out of 144 countries.
And Korea and Singapore are just two examples – the same trend holds true for Chile, Spain, Latvia, Lithuania, and several other countries, including many on the African continent.