Last week I had the privilege of attending and speaking at the Ad Age CMO Strategy Summit in San Francisco. It was great to spend the afternoon with hundreds of fellow marketers who were taking time out of their busy schedules to discuss how brands are innovatively delivering new, fresh ideas to their customers.
There were truly inspiring presentations by amazing brands such as Target, GoPro and Coca-Cola discussing how the marketing landscape is changing due to all the data we are can access and collect. Here are some of my reflections on the powerful marketing programs being deployed by some of my fellow CMO’s:
B2ME (Business to Me) Marketing is in, B2B or B2C Marketing is Out:
With the explosion of data, new target audiences, new media vehicles and new selling channels, understanding the individual behind who you are marketing to is extremely important. As Kraft Foods’ CMO Deanie Elsner pointed out in her presentation, there is a new era of “agile marketing” or marketing in a digital age, where we are moving from broad buying media to buying individuals – agnostic of medium – driven by fragmented media consumption on multiple devices. With all the rich, customer data available, brands need to provide the right message in the right medium at the right moment to stay relevant with customers to drive purchase decisions.
The Innovation Pipeline is Key to Growth and Differentiation with Brands
Target’s “Made to Matter” campaign is doing this well by cultivating a partnership of shared values. Target CMO Jeff Jones spoke on a panel with Neil Grimmer of Plum Organics and Eric Ryan of Method on how Target works with various leading organic, sustainable and natural brands like Plum Organics and Method, giving them a platform to launch their products and make them more accessible to the general public. In return, Target has been able to secure a pipeline of unique innovation to offer its customers. As a mom of three children and a frequent Target shopper, I personally love this campaign!
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Tags: b2b marketing, blair christie
I would like to announce that David Goeckeler is assuming leadership responsibilities for Cisco’s Security Business Group (SBG) effective immediately. David has served as vice president of Product and Platform Engineering for the SBG for the last two years. His expertise will continue to help drive Cisco’s security momentum and ensure we are our customers’ number one security partner.
David has been with Cisco for 14 years. Most recently, he and his team have been instrumental in developing Cisco’s end-to-end security architecture, integrating market-leading products from recent acquisitions including Sourcefire into Cisco security solutions. These efforts are enabling Cisco to address customers’ needs in a way that no other vendor can match today.
David played a key role in last week’s launch of the Cisco ASA with FirePOWER Services next-generation firewall (NGFW). His efforts also directly contributed to a report issued today by NSS Labs that shows Cisco as a leader in security effectiveness in its 2014 NGFW Security Value Map (SVM).
David maintains a deep bench of security expertise including Marty Roesch, Bret Hartman, Mike Fuhrman, Scott Harrell and Marc Solomon. David has received a M.S. in Computer Science from the University of Illinois at Urbana – Champaign, and MBAs from Columbia University and the University of California – Berkeley.
I would also like to share with you that Christopher Young has decided to leave Cisco. We would like to thank Chris for his leadership and guiding Cisco through significant transitions. Under David’s new leadership, we look forward to continuing to provide best in class security solutions to our customers.
Tags: Chris Young, Cisco leadership, Cisco security leadership, David Goeckeler, security
As organizations seek ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world, the growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. The first blog post in this series, by Padmasree Warrior, explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. The second blog post in this series, by Sujai Hajela, answers the question of what mobile cloud really is and how it continues to provide new business opportunities. In the third post, Joe Cozzolino looks at what mobile cloud means for service providers and enterprises. In the fourth blog, Michael Fuhrman discusses the need for end-to-end security in a mobile cloud environment. And finally, this post will discuss actions that CXOs should take concerning cloud technology.
Our recent mobility landscape study showed that organizations are looking for ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world. The growth of mobile cloud is a major force in shaping the business landscape and future tech decisions. This blog series explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations.
In this final post, Hans Hwang outlines two case studies where clients have used the reach of mobile cloud to improve customer interactions using real-time technology and results and speaks directly to business leaders on how to achieve the results they desire from mobile cloud technology.
In this series, we have covered a lot about what mobile cloud is and its capabilities, but can mobile cloud give you a return on your investment? As a Services leader, I see a lot of opportunity for you to get going with mobile cloud as a differentiator for your business. I’d like to close by talking about business outcomes. What is it you’d like to achieve? Increased efficiency? Reduced operating expenses? More revenue? A better experience for your customers? Or is it all of the above?
Let’s face it: your customers and your boss don’t care what particular technology you use to deliver results. They only care that you get there fast with minimal risk – and without extra funding. Investing in mobile cloud could be just your ticket, so let’s talk about business outcomes.
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Tags: Cisco, cisco intercloud, CiscoCloud, cloud, Cloud Computing, future of mobility, Internet of Everything, internet of things, InternetofEverything, IoE, IoT, mobile, mobile cloud, mobility
Customer-centric innovation is part of Cisco’s DNA. We are constantly seeking to anticipate and drive market transitions and help solve our customers’ business challenges in a fast-changing world. These challenges are driven by multiple factors such as volatile markets, new requirements to the workforce and eventually most important, the digital disruption happening in nearly every market segment, vertical and geography around the globe. A Chairman of the Board at a major global automotive company recently said: “The automotive industry will foresee more disruption in this decade, than it saw in the last century.” The key drivers are new technologies and the opportunity, which occurs once we are combining people, processes, data and things. A concept Cisco describes as the Internet of Everything.
The Internet of Everything (IoE) is without any doubt the most significant market transition of our time. It creates unprecedented opportunities for companies, governments, cities and people, delivering true outcome. At the same time, it changes how innovation is being done: companies open up their R&D labs, ideas emerge and get funded in the social space. Customers around the world reach out to us and ask for our support in innovating their business, responding to Digital Disruption and aligning their business model to ongoing changes.
To bring customer-centric innovation to life, it is crucial to bring together the right parties: industrial and IT partners for developing and rapid prototyping, startups and accelerators to identify trends and turn them into business ideas. Cooperation with governments, academia and research institutes complements the picture.
With the announcement of openBerlin, Cisco is making an important step in its strategy of open, customer-centric innovation. openBerlin is one of six new Cisco IoE Innovation Center locations around the globe and the only one focusing on transportation, manufacturing and logistics, leveraging on the strengths and future potential of Europe in all of these areas. Part of the center is an R&D lab, dedicated to the development of industry solutions and solutions for specific customer requirements.
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“Larry Ellison is one of the top technology CEOs of all time. The positive impact he has had on the industry is unquestioned. Safra Catz and Mark Hurd together are a powerful and world class team. I look forward to a continued strong partnership with Oracle.”
Tags: Larry Ellison, Mark Hurd, Oracle, safra catz