Cisco has achieved successful alliances with many companies. Among them are Accenture, Bearing Point, Capgemini, EDS, Ericsson, Fujitsu, HP, IBM, Intel, Italtel, Motorola and Siemens.Steve Steinhilber, VP, Strategic Alliances and Corporate Consulting Engineering at Cisco, who is responsible for driving the development of strategic alliances and managing those ongoing relationships, outlined Cisco’s view of such activities in a Q&A on News@Cisco. He sums up: “At the end of the day, what really motivates people is the chance to really do something different – something that can’t be done by either company individually – and to bring something of value to the market place.” Another activity Cisco is becoming involved in is community-based innovation, according to Dan Scheinman, Senior VP for Corporate Development. Traditional innovation goes on with research and development efforts as always, but new avenues of creativity are opening up to corporations. “Today’s rapidly changing business environment requires companies to augment these efforts by engaging the communities that care about the company to identify and capture new innovation,” Scheinman writes in an Executive Perspective on News@Cisco.