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News@Cisco Week in Review and Look Ahead: May 2-6

Happy (late) Cinco de Mayo — or should I say Happy Cisco de Mayo!  It was another busy week here at Cisco.  Some of our top stories included features on the future of live sports distribution and customer networks.  Cisco also announced that it is now delivering containerized data centers! For more information, read below.

1.) To Stream or Not to Stream? The Future of Live Sports Distribution

There is an argument among TV broadcast networks that streaming live sports on the Internet and on mobile devices cannibalizes their TV ratings. However, the opposite appears to be true. Case in point is the March Madness basketball tournament this spring; the games were shown live on TV and also streamed live online. Interestingly enough, viewership increased in both domains. Perhaps live Internet streaming can happily live side by side with TV viewership, and maybe even enhance it. What are your thoughts?

2.)  A World of Customer Networks

The relationship between business and customers has changed with the rise of new digital tools such as smartphones and social networks. But instead of focusing on the daily developments of new technologies, businesses should concentrate on the underlying behavior of networked customers—the behaviors that shape, give meaning and drive the adoption of successful digital innovations. Writer David Rogers explains that these five core behaviors include: accessing, engaging, customizing, connecting and collaborating. Read more about the customer network strategy here.

3.) Cisco Delivers Containerized Data Center

On Monday, Cisco launched the Cisco Containerized Data Center, a data center housed in a shipping container that is architected as an open, transportable platform for cost-effective data center deployments, anywhere in the world. Learn more about how this announcement is evolving computing and networking needs of both public and private sector organizations.

Cisco isn’t slowing down! Here’s a peek at what you can look forward to next week…

  • Q3 FY’11 Earnings: Cisco will announce its third quarter fiscal year 2011 financial results on Wednesday, May 11 at 1:30 pm PT.  Be sure to tune into the live webcast here!
  • Next week look out for “New Metrics Help Spur Greener Data Centers.” This feature explains how the government and different industries are seeking better measurements for data center energy consumption.

Lastly, we have a new corporate news site launching VERY soon! Watch the video below to learn more and look out for all the new changes!

Have a good weekend all!

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3 Comments.


  1. The project is all news to succeed. Everything offered by Cisco so far has been of great quality in particular courses. Much luck to you!

    O projeto de notícias tem tudo para dar certo. Tudo oferecido pela CISCO até então tem sido de grande qualidade em especial os cursos. Muita sorte para vocês!

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  2. In response to point one above, it depends how you look at the issue. Note it is the TV companies who want the ratings, the viewer normally wants access to the programme in the most accessible format, which will often be streamed. Also, if this isn’t made available then a cohort will also often find ways to access it via other routes, so I would rather this came from the TV companies. It’s part of moving with the times.

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  3. But what’s the problem if they can show ads on live streaming also.? If they don’t stream only for tv rating then they are loosing their online audience

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