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Cisco Social Media Guidelines, Policies and FAQ

June 15, 2010
at 12:00 pm PST

We take social media seriously at Cisco.

We look at it as a collaborative tool to help better serve our customers, our partners, our investors and our employees…and to LISTEN to them as well.  There, of course, have to be guidelines and employee training around the use of social media.  Within our company culture of transparency, we thought we’d make our newly updated internal Social Media handbook available for everyone.  We don’t claim to know everything about Social Media, but we do know that the wisdom of the crowd is generally better than the wisdom of the few.  With that in mind, we welcome your thoughts, observations and viewpoints on our Social Media Policy and Guidelines.

Feel free to take any or all of this for your own.  And, please, share any feedback.

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10 Comments.


  1. Thanks for sharing — we implemented guidelines a year or so ago, but I’m already feeling the need to review and update. I’ll share with our social media council and see what we should borrow in our own update.Curious – what prompted the desire to update? Anything specific change?

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  2. John Earnhardt

    @Michelle, as social media changes and as we learn more about the medium, we update this policy. Nothing specifically prompted an update.

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  3. Thank you for disclosing this material, John. We don’t see these internal guidances being published online everyday and for me as a researcher of this field is very insightful to see how a major company such as Cisco is dealing with Social Media.

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  4. Great idea to post the presentation. Very helpful. Thanks

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  5. i like this, thanks!

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  6. This is good. I wrote a chapter in the employee handbook about the acceptable use of the networked company owned resources, but nothing this in depth about social networking itself. Up to now the tact has been to block sites that cause too much of a distraction to employees as well as external non company webmail sources. But this is becoming harder to police with all the new forms of social media and really harder to justify as there are legitimate uses of these medias for employees. I looked through the table of contents. I am going to read it in depth tonight. Looks like a good idea.

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  7. well the guideline are comprehensive, but still i can read them because you used attractive language.

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  8. Social means see through. You can easily, and I mean even a totaly stranger, see through into the lives of another.

       0 likes

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  10. Hi John,

    Good to see Cisco has been able to crack the code with social media.

    For most corporates it can be a tough to handle a double edged sword. Social Media Policy and Guidelines are a good way to set the framework for employees and other stakeholders using it. The challenge is in the implementation.

    Kudos to the Cisco team for getting it right.

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