Guest post from Peter Brickman, CTO, New Meadowlands Stadium
In 2007, The New York Giants and the New York Jets had a vision to build a brand new state-of-the art stadium – New Meadowlands Stadium — that would push the envelope and break new boundaries to enable a different live sporting experience.
After more than the 30 years of putting on marquee events at the old stadium, the teams realized that a remarkable transition was taking place. Major advancements in technology had sped up the convergence of sports, media and information. The makeup of the 21st century sports fan had shifted dramatically since the 1970s. The sports fan had now become someone who is connected, tech-savvy and reliant on a constant influx of content and information.
As such, the team owners made a commitment to invest in a new stadium with technology being a major part of the new fan experience. In addition, they saw technology as a way to better manage the stadium and to provide safe experience.
New Meadowlands Stadium continues to be the only venue in the country that is home to two different NFL franchises — each with unique cultures, fan bases and branding needs. As such, we had to find a solution that could quickly and easily transform the look and feel of the stadium from Jets green to Giants blue to provide the ultimate game day experience for both teams, their partners, and fans.
With Cisco StadiumVision, we gained the unique flexibility to transform the entire look and feel of the stadium, including color scheme, content and branding to accommodate either the Giants or the Jets, all with a push of a few buttons. With more than 2,200 HD video displays located throughout the stadium, fans have access to the game virtually anywhere in the venue. All of the video displays are linked by Cisco StadiumVision, providing a connected digital video and content distribution system that centrally controls and delivers customized sports and entertainment experiences, advertising, promotions and general venue information to meet the needs of fans and guests at the facility.
This shifting back-and-forth not only allows for a marked degree of team personalization compared to the old stadium, but also allows each team to provide their own individualized concessions and merchandise promotions using digital signage. This same flexibility can be adapted to accommodate concerts, conferences and other unique sporting events held at the stadium.
With the solution’s ability to target content delivery to fans throughout the entire venue, advertisers and sponsors have new branding and promotion opportunities to pursue.
In addition, luxury suites offer customized welcome greetings, and are outfitted with Cisco touch-screen IP phones that allow guests to remotely control HD displays – choosing from over 34 HD channels – with personalized content to their liking. This includes viewing game action from multiple camera angles and other games of interest. These fans also have the ability to order concessions via a phone-based application for delivery to the suite.
As an added plus, the all-IP nature of StadiumVision will allow us to create new fan experiences as they develop to immediately interact with all sorts of personal devices.
Since opening New Meadowlands Stadium, our guests have provided extremely positive feedback on the overall fan experience. No matter where they are in the stadium, they are always in touch with the latest action.
We are proud to be named this year’s recipient of Digital Signage Expo’s gold award in the Stadium & Arenas category. By working with Cisco, we intend to bring our fans one of the most tailored and unforgettable experiences in sports and entertainment today and well into the future.