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MTVu and Cisco Sponsored UCLA Site Garners Award at SXSW

March 12, 2007
at 12:00 pm PST

Last year, Cisco teamed up with MTVU -- the broadband and college oriented cable network of MTV - to create the Digital Incubator project -- a national grant program with the aim of discovering and supporting new digital media broadband innovators. We are excited to report that a winning team from the first year of MTVU’s and Cisco’s Digital Incubator project won the student “Web Award” at the SXSW Interactive Festival. The UCLA student web project known as “How Do I Say This” is the winner of the SXSW Interactive student web award!!!! SXSW, of course, is South by Southwest Interactive, Film and Music Festivals and conference that takes place each year in Austin, Texas.sxsw2007.gifCisco is obvlously proud to be a partner with MTVU and to help give a platform for all of the creativity at the Digital Incubator project, but, clearly, we’re most pleased for the team at UCLA and their “How Do I Say This?” project. Great job, UCLA team. Now, if Arron Afflalo can just get hot in the NCAA tournament and bring home another bit of recognition to UCLA in the form of another NCAA basketball championship!!! (And, with apologies to an un-named Cisco executive who went to Duke, I’d be quite happy with my home-state Tar Heels bringing home some hardware as well.)ABOUT “HOW DO I SAY THIS?”:“How Do I Say This” is a community-based, interactive media website developed by students at UCLA with support from MTVU and Cisco. Inspired by gossip columns and sites such as PostSecret.com, “How Do I Say This” encourages visitors to submit problems they don’t know how to handle to the community at large found on the web site. Users of the “How Do I Say This” website post suggestions on how other users should deal with their problems (in the form of e-mails, drawings, and short videos). User submissions are posted on the site on an ongoing basis, and are voted on by members. Using the site submissions as inspiration, the UCLA student team writes and produces a video tackling the original problem, effectively speaking for the submitter.Click on the “About Us” tab at the bottom of the “How Do I Say This?” website to see who created this site and to send congratulations to the team.Can I link to the “How Do I Say This?” site one more time, so that if you haven’t checked it out already you can do so now? Yes, I can.

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