Living Room Strategy
Capturing the Consumer“œCan Cisco Systems, a technology giant best known for making the routers and switches that drive traffic around the Internet, capture the hearts, minds and remote controls of television viewers?” That’s the question posed by Fortune this week in a thorough article examining Cisco’s Scientific Atlanta acquisition. Cisco CEO John Chambers has no doubts. “Our goal,” Cisco CEO John Chambers tells the magazine, “is to be the key player in the home.”Listening to the Brazilian Broadband BeatWhat are the facts behind the hype over broadband rollout? In Brazil, Cisco, along with IDC, launched its own Broadband Barometer to take a close look at the market. Periodic updates will report on the number of broadband Internet connections by geography, type, speed and user segments-from small businesses and large corporations to home usage. “Cisco proposed to the Brazilian government that the best way to lead this crusade for broadband is to set a goal for the next four years, and measure the development of broadband connections every three months,” says Rafael Steinhauser, general manager of Cisco Brazil. ACE in the HoleCisco’s Application Networking Services (ANS) campaign is using the network to help drive applications performance, and as part of that plan, the company unveiled this week its Application Control Engine (ACE), a multi-service module for the Catalyst 6500 Series Switch. George Kurian, vice president and general manager for application delivery business unit, explains Cisco’s ANS strategy in a Q&A and in a podcast.