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LIVE Webcast: Cisco and BPCC Host New Media Summit

May 31, 2007
at 12:00 pm PST

Cisco and Best Practices in Corporate Communications host the first annual New Media SummitWho: Cisco ® and Best Practices in Corporate Communications (BPCC) What: Web 2.0 has changed how businesses not only communicate with their customers, partners, and shareholders but also how a company communicates and collaborates with its employees. Communications is fast becoming a competitive advantage for companies to compete on a global basis.The corporate communications team at Cisco and the organization Best Practices in Corporate Communications invites you to join a global summit for communications professionals, journalists and bloggers to talk about the impact of new media in business communications. Join us for a day of interactive discussions, best practice sharing, and expert speakers to learn how you can drive innovation and success using social networking and collaborative tools in your organization. When: Tuesday, June 5, 2007, from 9:00 a.m. -3:00 p.m. PTWhere: You will be able to attend live via webcast. Agenda after the jump.Agenda:9:00-9:45 AM PT Keynote:”The Social Media Explosion,” Dan Scheinman, SVP and GM, Media Solutions Group, Cisco 9:45-10:45 Measuring the ROI of Social MediaModerator: Jen McClure, Executive Director, Society for New Communications Research, www.SCNR.orgPanelists: -- Katie Paine, President & CEO, KDPaine & Partners, LLC, Katie Paine’s PR Measurement Blog- Adam Brown, Director of Digital Communications, The Coca-Cola Company- Jeremiah Owyang, Director of Corporate Media Strategy, PodTech.net, Web Strategy Blog 10:45-11:00 Break 11:00-12:00 The Changing Media Landscape: Convergence of Traditional and New MediaModerator: John Earnhardt -Blogger in Chief, Cisco Panelists: -- Eric Savitz, Barron’s West Coast Editor & Tech Trader Daily Blogger -- Dan Gillmor, Center for Citizen Media- Dean Takahashi, Technology Columnist, San Jose Mercury News- Tom Foremski, Silicon Valley Watcher12:00-1:00 Lunch 1:00-2:00 Internal Collaboration Tools & Strategies: Moderator: Rick Wion, Web Strategy Director, GolinHarris Panelists: -- William Wohl, Vice President of PTG Communications, SAP AG -- John Slavney, Director of Internal Communications, BP Americas- Scott Wilder, Group Manager of Intuit Small Business Online Communities- Terry McKenzie, Senior Director, Global Employee Communications and Communities, Sun 2:00-3:00 Communicating in Virtual WorldsModerator: Christian Renaud, Chief Architect of Virtual Worlds, CiscoPanelists: -- Doug McDavid, Business Architect at the IBM Academy of Technology, IBM- Reuben Steiger, CEO, Millions of Us, http://www.millionsofus.com/blog/- Paul Steinberg, Intel Software Network, Intel

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1 Comments.


  1. Is it possible to view an archived version of this event?Cisco Note: Yes…you can access the videos from this follow-up blog post…http://blogs.cisco.com/news/2007/06/video_of_cisco_new_media_summi.html

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