Paul McCartney and John Lennon once wrote the great line “the best things in life are free.” And, with that in truism in mind, I invite you to tune in today to Cisco’s and BPCC’s (Best Practices in Corporate Communications) New Media Summit. You’ll hear from Cisco SVP and Media Solutions Group General Manager, Dan Scheinman, on the social media explosion. You’ll hear best practices in new media, including Second Life, from companies such as Coca-Cola, SAP, Sun, Intuit, BP, IBM and Intel. You’ll hear from leading bloggers such as SiliconValleyWatcher’s Tom Foremski, Eric Savitz of Barron’s and Dan Gillmor of Center for Citizen Media. I wish I could tell you that Fake Steve Jobs will be a panelist, but, alas, he’s a tough “get.” Perhaps he’ll tune in via webcast and e-mail me some of his vast knowledge during the conference. If he does, I’ll share it with you. Savitz blog entry on Scheinman keynote.Jeremy Pepper’s POP PR blog entry on traditional and new media panel…with pictures!!The free conference starts at 9AM and goes until 3PM (PT). Please check out the schedule and join for all or part.You may say, “but, wait, John, I’d expect to spend a lot of money on a conference like this…in fact, I have in the past and may in the future. Why is this new media conference free? And, further, if I don’t have to pay for it, will there be any value to me?”To, which, I’d respond, “There will be tremendous value. This is a top-shelf line-up of speakers. We aren’t charging for it because we at Cisco think that new media issues are important enough that all should be able to be learn about them for free, which is why we are webcasting it live.” To which I’d add, “and, you can put on your yearly review that you attended a new media conference and have a better understanding of the ROI of social media, the impact of blogs and bloggers, how Second Life can reach bleeding-edge technologists and, as Ron Popeil would say, ‘much, much more!'”Free conference, free new knowledge, something more to put on your yearly review. A win, win, win, I would say.