“To know that we know what we know, and that we do not know what we do not know, that is true knowledge.” - Henry David Thoreau
For technology companies, demonstrating how its solutions yield benefits to potential customers is a powerful motivator for adoption. In the field of Communications and Collaboration, it is critical.
Consequently, in December 2008, Cisco conducted one of the first comprehensive studies on the factors associated with successful adoption of network-based collaboration. The study, Collaboration: Know Your Enthusiasts and Laggards (.pdf), surveyed 800 people in a wide variety of U.S. medium-sized and enterprise organizations who:
• Spend at least 20% of time at work using a network-connected computer
• Use a mobile phone or handheld device
• Participate in two or more collaborative activities per month
Our objective was to identify habits and characteristics of high-performing collaboration groups. In addition to pattern matching, the study found evidence that contradicts some common perceptions about today’s collaborators. For instance, it proved that good collaboration is more of a planned management strategy than an organic occurrence.
Over the next few weeks, I will share five distinct findings that emerged from this study. Today, let’s look at the first finding.
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Posted by Alan Cohen at 03:41PM PST
Cisco Around the Web