Gen Xers and Millennials Will Drive Adoption of Video in Healthcare
Video will play a growing role in healthcare over the next few years, as Gen Xers and Millennials raise the bar on how medical information is communicated, says Dr. Kaveh Safavi, a physician who is vice president and global lead for the Cisco Internet Business Solutions Group Healthcare Practice.
Consider the importance to young consumers of video sharing sites such as YouTube as an alternative to television. Also, the desire among Gen Xers and Millennials to “share daily life” through video is a major contributor to the popularity of inexpensive video recording devices such as the Flip Video camcorder, says Safavi.
So when media-savvy young people enter the healthcare system as caregivers or patients, they bring a higher level of expectations regarding video and technology than previous generations had.
For example: People now routinely use video to perform tasks like remotely monitoring their children in daycare or their pets in a kennel. Safavi says the same technology could easily be used to check on a loved one in the hospital.
“It’s not that the technology doesn’t exist,” Safavi says. “Providers and patients are still getting comfortable with using video in healthcare the same way they use it in their everyday lives.”
But that kind of thinking “just won’t be good enough” to the Gen Xers and Millennials entering the healthcare system, says Safavi. As a result, the non-tech-related barriers to deploying video and other technologies throughout healthcare will soon begin to fall.
Meanwhile, the need to reduce escalating healthcare costs, improve patient care, and correct the geographical supply-and-demand imbalance between patients and physicians will also help drive adoption of new healthcare video technologies, Safavi adds.
These technologies range from inexpensive Flip Video camcorders to Cisco WebEx for Web-based collaboration and training to Cisco HealthPresence, an advanced telemedicine technology that connects patients and doctors in ways never before possible. (See related announcement, “Cisco Launches HealthPresence Telemedicine Solution.”)
In the video clip below, you can hear Safavi talk about the role younger generations are playing in driving video in healthcare. Appropriately enough, we met with Safavi in a Cisco TelePresence conference and recorded this video using a Flip Video camcorder. You can read more about Safavi’s views on video in healthcare in the feature “Flip Video in Healthcare Helps Improve Patients’ Recovery.”