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“What they are doing for our fans – on a daily basis, at every one of our games, be it during the day or at night – is truly remarkable. We are able to create a better experience for our fans using this technology. Our only wish is that we had done this a little bit earlier.”
Todd Goldstein, President, AEG Global Partnerships

Cisco recently upgraded the digital capabilities at STAPLES Center, one of the premier sports and entertainment venues in the world that hosts four major sports franchises (LA Lakers, LA Clippers, LA Kings, and LA Sparks) and more than 250 events a year (Grammy’s, concerts, etc.), so the venue could better service its fans.

The result? Over the past year AEG (the operator of the facility) has been able to deliver a more engaged fan experience and is seeing a strong return on its investment from the digital and dynamic menu boards at concession stands. For example, AEG saw a 9 percent increase in revenue (year over year) from concessions for Los Angeles Kings games. Even more impressive was the 400 percent increase in revenue (year over year) from select promotions offered this past season (2011).

Cisco delivered a Connected Stadium environment, including Cisco StadiumVision, an innovative digital video and content delivery system that transformed STAPLES Center and provides fans with a more memorable experience.  All of this was done over the course of just a few months and AEG never missed a beat in hosting world class events at the venue.

Today more than 30 marquee properties are operating new business and revenue models with Cisco digital sports technologies at the center. From Real Madrid to the Pittsburgh Penguins to Sporting KC to Eden Park, Cisco is transforming the sports and entertainment environment around the world.

I witnessed the transformation earlier this year at the Grammy’s…and I just might have sat next to a couple of celebrities – well, that was where my friends told me I was going to sit!

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13 Comments.


  1. nice article..thanks a lot for the info,, very useful for me ..

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  2. Thanks for the Information Mam. I’m a real Hockey fan.

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  3. this best write. thanks for this share.

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  4. exceptional that at present the technology is very advanced. Unfortunately in my country there is no such technology, but it met with a lot of celebrities actually be an enjoyable experience

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  5. Now, the world is taking more advance because of many technology invented. We should be all proud to our self that we take the world to its high position because of technology.

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  6. The technological advances at sporting venues in the lastten years is nothing short of incredible. It’s great that these buildings that were built in the last century are still able to be modernised, upgraded, and retrofitted with this awesome form of content delivery.

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  7. The technology and how fast it is going up and thriving in advanced ways in really incredible to me. It is good that the building can be upgraded and more over better improved. This content delivery is great for our needs.

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  8. This is simply amazing. This technology (like all) has advanced so much in such a short space of time.

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  9. haha, it’s very nice topic, I like it.

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  10. so interest..ty

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  11. Totally Agreed With Your Point
    Over the past year AEG (the operator of the facility) has been able to deliver a more engaged fan experience and is seeing a strong return on its investment from the digital and dynamic menu boards at concession stands.

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  12. We love the Staples Center! We are only about 23 minutes away from there. Great job, Thanks for the upgraded digital experience. Can’t wait to go again soon. Can we get that seat next to Tony Bennett? :-)

       0 likes

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