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Financial Times: “Cisco has Best Website for Customers and Media”

March 29, 2007
at 12:00 pm PST

The Financial Times Digital Business today published its survey on corporate web sites. Cisco’s online pressroom was listed #1 for serving media and our homepage Cisco.com was #1 for serving customers. From being a member of the corporate communications team, I’m obviously very happy that my colleagues on the News@Cisco team got the recognition for News@Cisco, however from a Cisco shareholder perspective I’m very pleased that we are #1 for serving customers.FT Graphic.gifThe survey was conducted by Bowen Craggs, a corporate website advisory firm that benchmarks company websites. Companies included in the Index are taken from the 2006 FT Global 500, ranked by market capitalization…or “capitalisation” if you are the FT.On the customer front, the FT states, “For some companies this is the most important metric…” For Cisco, yes, yes, and yes. The story continues, “Cisco’s product demonstrations, discussion areas and videos are impressive…” Thank you very much. It turns out that our products actually enable discussion areas and videos on the web (among other collaborative things), so a win-win for us.On the media front, the FT says, “Many of the biggest companies do not use their websites seriously to serve journalists -perhaps a function of the traditional press officer mentality. The few that do show how sites can be used to help the media and the press team…The Cisco Newsroom goes well beyond information provision: podcasts, videos and blogs are used to engage the company’s media audience. It would not be right for all companies, but if your audience is high-tech, serve it in a high-tech way.”So, clearly, we don’t have any employees that rate on PC World’s most important people on the web, while we do rate #8 on Wired Magazine’s most innovative companies list, however I think having a website that is rated as #1 in both serving customers and the media more than makes up for both of these. Customers are #1 with Cisco and, in my world, the Media is my customer, so it is great to be #1 there too. Hearty congratulations to my Cisco colleagues for this recognition…and focus. Read the full FT story here.

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