Jim Grubb is a great guy. He was one of first guys I met at Cisco and his tastes are as diverse as his knowledge of technology is broad. He is a photographer. A pilot. A skipper. And he’s also Cisco Chairman and CEO John Chambers’ “Chief Demonstration Officer.” Carmine Gallo (@carminegallo, if you’d like to follow him on Twitter) interviewed Jim for BusinessWeek and Jim shares his “Four Steps to a Lively Demo” for us all.Gallo writes, “The last thing he wants to do is bore people. “The bottom line is this-you want the audience to get more out of the message,” says Grubb. “They’ll remember more of the presentation if you engage them and entertain them.” Grubb is able to do this because he has the ability to take complicated subjects and make them interesting, exciting, and easy to understand. And while Cisco’s demonstrations are probably a bit more extravagant than what you have planned at your next product demo, he says the same principles for successful presentations still apply. Above all, says Grubb, prepare thoroughly (hundreds of man-hours go into one of his 10-minute demos), tell a story, and have fun.” Sounds like advice for any communications professional. Read the full story here.I clearly think that Jim has a pretty cool job…is it the coolest job in the world?