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As I stood in London today in the O2, one of the 2012 London Olympic venues and one of the great arenas of the world, I was in the middle of the Cisco Sports & Entertainment Global Innovation Summit, the third annual gathering of hundreds of sports and entertainment executives from around the globe.

Executives from teams such as Real Madrid, venues like Eden Park (that have managed global events like the Rugby World Cup) and Wembley Stadium, arena/stadium management groups like AEG, and so many more were here to discuss, share and plan how technology will shape the future of sports, and most importantly how it will impact their interactions with their ecosystem: media, sponsors, advertisers, and at the heart of it all “the fans.”

A central aspect of those discussions was about live connectivity. It is the starting point, the origination, the alpha moment, also considered AIR for a fan. This animated video explains simplistically how connectivity changes everything.

Almost every person at a game today has technology in the palm of their hand. Most of them believe that connecting through it is as important and food, air, water and shelter. They boil it down to a simple state – I can connect, or I can’t. If I can, it opens up the rapidly advancing world of possibilities…through the Internet of things at my fingertips I can download apps, connect to my friends, watch the action via live video, and so much more.

The executives that attended the Summit comprehend that fans are refusing to be only spectators, and expect to engaged in more memorable, instant and lasting ways – and what’s most exciting for us to hear, is that the gateway to do that is through Cisco Connected Sports & Entertainment solutions – StadiumVision and Connected Stadium Wi-Fi.  We have invested in state-of-the-art engineering for five years and are committed to transforming the industry with our network of partners. It’s really a dream come true when customers tell the vivid stories on how our technology enables all of it, seamlessly.

Transitions wait for no one, no industry or country. It is not a matter of “if” but rather “when” seamless live interactions are available in a stadium or arena near you.

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2 Comments.


  1. I agree, to watch it on a good show, like sports, takes a good connectivity as well. Good connectivity to be supported by modern technology.

       1 like

  2. you’re right, it’s highly important for our jobs and private lives to stay connected – actually this means to stay in touch with everything that’s important to us. At this time of year, I think we all want to see what’s happening in London :)

    (i think you meant: it is as important as food, air, water and shelter :) )

       1 like

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