Warner Music + Cisco = Next-Generation Online Music Experience
In a bicoastal media event earlier today, Cisco Chairman and CEO John Chambers, and Edgar Bronfman, Jr., Chairman and CEO of Warner Music Group (WMG), announced the expansion of a strategic relationship in which WMG will use the Cisco Eos social entertainment platform to power many of its artist web sites and play a key role in WMG’s direct-to-consumer initiatives.
WMG deployed Eos for four new sites: Grammy-nominated rock band Paramore; R&B singer Trey Songz; rock band Halestorm; and a redesigned Eos site for reggae singer Sean Paul. WMG also announced that it intends to use the Eos platform to create approximately a dozen additional sites by the end of the year, including a brand new site for singer/songwriter and American Idol alum, Jason Castro, as well as for R&B songstress Estelle, and hip-hop phenomenon Lupe Fiasco.
“Cisco is committed to helping the Media & Entertainment industry produce its next big hit − new, personalized and interactive experiences that add value in the relationship between fans and the entertainment content they love,” said Chambers.
Cisco Eos is a hosted white-label “software as a service” platform that enables Media & Entertainment companies to create, manage and monetize social entertainment experiences built around their branded content.
Posted by Jim Brady at 11:41AM PST
Shane Aug 21, 2009
This is great, so many of the artists websites just look poor and dated now and I see more and more of them using facebook, myspace or twitter rather than their own website as their main information point.
Maybe this could be the change they need…