VIDEO: Keith Goodwin on Importance of Channel
The channel is now viewed as a leading organization within most technology corporations. In addition, the channel industry has emerged from a fulfillment and enablement engine to one that leads customers to their next phase of productivity and growth—acting as a trusted advisor to IT and business professionals alike. Despite its elevated profile, the ingredients of a successful channel go-to-market strategy remain a mystery. According to Keith Goodwin, senior vice president of Worldwide Channels, there are three key elements of Cisco’s industry-leading channel philosophy: partner profitability, listening to partners and leading market transitions.
Posted by Cisco PR at 02:24PM PST
Bertoli Feb 1, 2009
I’m sorry, but they didn’t follow his words. First, the don’t listen to the partners and I know it very good. I’m working since more than 10 years together with Cisco and other companies and to grow the Cisco business is the only important thing.
Furthermore Ethic is not so important for Cisco. In Germany the authorities are investigating against Cisco, a woman who dealt with drugs is working for the company in Peru. So finally, that’s are just nice words.
And to be honestly….. probably they suppress my comment.
Regards