Thank You Note to Cisco Customers
My two year old son and I walk to the mailbox to get the mail every evening. He loves it. And, of course, he is a big help. “Hold mail, hold mail, hold mail” he says as he walks to the front door spilling much of the mail along the way. Yesterday, we were doing this little chore and there was a hand-written note addressed to my wife…this stood out, because usually it is bills, flyers and magazines.
The note it turns out was a personal, hand-written thank you card from an associate at Brooks Brothers, where my wife bought a suit over the weekend. I thought this was extraordinarily high-touch and very, very cool. At Cisco, we LOVE our customers…and while I cannot write a personal thank you note to each customer, I thought I would write a collective one in this space.
Dear valued Cisco customer:
As a Cisco employee and shareholder, I want to personally thank you for spending your hard-earned money on Cisco equipment, services and solutions. All of our decisions are made with you, our customer, in mind. We work very hard to make sure that we listen to you and give you the technology and solutions that you are looking for. We know that without you we do not exist. If there is anything that we can do better, please tell us. If there is anything you need, please tell us. Thank you again for your purchase and we look forward to continuing this relationship.
Sincerely,
Cisco
Not as fancy, or high-touch, or personal as a hand-written thank-you note, but the sentiment is very sincere.
Posted by John Earnhardt at 03:24PM PST
Bobby Winfield May 15, 2009
John,
I would gladly hand-write those thank you letters for you.