More Answers on Cisco iPhone Trademark Issue
First, a very brief recap. Our property (the iPhone trademark) is being used without our permission. We filed suit to stop this. It is as simple as that.
Now, to clarify some questions that are out there:
1) Has Cisco maintained its rights to the iPhone trademark? Cisco has used its iPhone trademark in all ways necessary to maintain it and keep it valid. We are not a litigious company, but we will act when our property is used without our permission.
2) Cisco has been saying that this dispute with Apple wasn’t over money but over the desire to be more interoperable with Apple. What does that mean? Let’s be clear…this issue is about infringement on Cisco’s trademark. On interoperability, in general, we were asking for the two companies to work together to make our products and technologies more interoperable. Cisco has been a longtime proponent of interoperability within the high-tech industry for the benefit of the companies involved and, more importantly, the end-users of those products and technologies. Interoperability is important because, as we’ve said, we see the potential for convergence of the home phone, cell phone, work phone, and the PC as limitless and we see the network as the foundation for innovation that allows converged devices to deliver the services consumers want.
3) Did Apple ever approach Cisco to let you know of its intention of using your trademark and did you try to resolve the issues before filing the lawsuit? Apple approached Cisco many times over the past five years to acquire rights to use the iPhone trademark, acknowledging Cisco’s rights to the trademark. We had extensive discussions with them up until monday night at 8:00 p.m. with the goal of reaching an agreement.
4) What is the Cisco iPhone? The iPhone family is a class of device that marries the familiarity of the telephone with compelling Internet services, access to personal content, and integration with the home to create complete solutions for the communication needs of consumers. More info at www.linksys.com/iPhone.
Lastly, aren’t you and Apple really offering different products targeted at different markets? Today’s iPhone is not tomorrow’s iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless. In our view, the network provides the foundation for innovation that allows converged devices to deliver the services consumers want.
Hope that clears some of the questions out there. Thanks for posting your comments and questions.
Have a good Holiday weekend.
Posted by John Earnhardt at 08:06PM PST
Note: We asked them to make interoperability info available to us on the same terms they made it available to anyone else.
Carroll Wills Jan 12, 2007
John—
Thanks for rewriting Cisco’s previous press releases. But you haven’t really responded to the questions. How responsible is it for Cisco to use a trademark it didn’t even create to leverage access to Apple’s technology?
Essentially, your price for the name wasn’t dollars and cents, it was for a piece of Apple’s stardust ... and, apparently, a piece of its soul.
While I think Apple was wrong to try to comandeer the name, they were right to reject your “offer”.
P.S. When next you answer questions, perhaps you could respond to this: http://blogs.zdnet.com/Burnette/?p=236