Introducing Unified Computing to the Data Center
"I’ve discovered that the less I say, the more rumors I start" - Bobby Clarke
Lately, there has been a lot of speculation by the technorati that "something is going on over at Cisco!" I am sure you have all read the blogs and reports in traditional media asserting that Cisco is going to enter new markets, compete for new business, and build new products. The answer? Yes, Yes and Yes, of course!
Yes, Cisco is entering new markets. We view periods of economic uncertainty as the perfect time to challenge the status quo and evolve our business to deliver customer and shareholder value. Cisco’s success has always been driven by investments in market adjacencies during times that may cause other companies to blink.
Yes, Cisco is innovating around an architectural approach we call “Unified Computing”. Unified Computing is the advancement toward the next generation data center that links all resources together in a common architecture to reduce the barrier to entry for data center virtualization. In other words, the compute and storage platform is architecturally “unified†with the network and the virtualization platform. What are the benefits in doing this? Virtualization architectures today are very much “assembly required†islands where the burden of systems integration is on the customer. This increases costs and deployment times while decreasing efficiency. Unified Computing eliminates this manual integration in favor of an integrated architecture and breaks down the silos between compute, virtualization, and connect.
IT architectures are changing – becoming increasingly distributed, utilizing more open standards and striving for automation. IT has traditionally been very good at automating everything but IT! Unified Computing and automation at an architectural level can lower operating costs while extending capital assets.
Industry standards, partnerships and an expanded ecosystem are key to this architectural transformation. We understand that. Cisco is supporting the development of systems architectures based on industry standards. We believe that the intersection of innovation with standards, especially in markets where it has been lacking, will create lasting value.
Yes, there are markets where Cisco will compete with a few of our current partners. Cooperation among competitors in the tech industry is nothing new. Our responsibility as leaders of the technology industry is to constantly pioneer new ways to enhance our customers’ IT needs. This new environment will require even greater cooperation among major industry players. Our customers expect that and we are committed to them.
Yes, of course the network is at the center of this market transition and Unified Computing. As the world becomes increasing interconnected, the network delivers more value. The value of a connected component is greater than that of an isolated one – a storage array must connect to servers to be valuable and a server must connect to clients and other servers to be valuable. Innovation, when it solves relevant real-world challenges creates sustainable value.
Well, I have said enough. Now let me ask you this –
Do you feel that there is a role for the integration of networks, servers, and storage more tightly, based on open standards, with virtualization as the common abstraction?
What areas will see the biggest benefit from a resurgence of innovation within IT architectures?
UPDATE: 2 February 2009 - Video of our CTO Padmasree Warrior answering questions about “Unified Computing.”
Posted by Padmasree Warrior at 07:51PM PST

Mayank Jan 19, 2009
Architectural innovation is the need of the hour. But what is more important is how Cisco unified architecture exposes itself to third part software and services. Essentially taking care of such integration was one of the services a typically systems integrator would provide.
But with unified architectures and support for data center virtualization, I can estimate a decrease in the over all systems integration business. But on Cisco (for that matter any one else in the space) needs to provide web services and costing models on api requests instead of flat licensing fees. This will reduce the entry barrier for creating third party applications around this unified architecture. Second this will provide Cisco to enter markets where it currently has lesser penetration ie SME markets in developing countries.