September 22, 2008

Cisco Marketing Chief Sue Bostrom on “Human Network Effect”


Our EVP and Chief Marketing Officer Sue Bostrom talks about Cisco marketing, our customers and our new marketing campaign, the “Human Network Effect.”  She answers the following questions:
1. What is the focus of marketing at Cisco and where does it come from?
2. How are market trends reflected in your marketing efforts?
3. What makes Cisco’s marketing different from other companies?
4. Tell us about the Human Network Effect campaign.

John Earnhardt Posted by John Earnhardt at 11:56AM PST

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Tags: human network marketing

2 Comments

Thomas White May 22, 2009

Dear Sue,
I am enclosing information that you may find valuable. We are organizing the first annual “guy Expo” and would love for Cisco to be a part of it.It is an amazing marketing opportunity to put your products in front of the most gadget minded consumer group in the world, Guys. http://www.theguyexpo.com.
You can contact me for more information and a sponsor packet.

Thanks,
Tom

John Jul 13, 2009

Ms. Bostron or Mr. Earnhardt,

I am seeking information on how to utilize Cisco Telepresence during a live streaming video cast of celebrity filmmakers to audiences sitting in movie theatres during film festivals.  Can someone from the marketing department please contact me regarding this opportunity.

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