Cisco Flips for Pure Digital
Today, we announced the acquisition of Pure Digital, maker of the Flip Video camera. We’re all very excited about video at Cisco and with Pure Digital and “the flip” joining the Cisco team, we’re putting our money where our mouth is. We’ve used Flip video cameras for awhile within the PR group to make videos for our YouTube site (CSCOPR is the handle) and I am excited to have them on the Cisco team.
“The acquisition of Pure Digital is key to Cisco’s strategy to expand our momentum in the media-enabled home and to capture the consumer market transition to visual networking,” said Ned Hooper, Senior Vice President of Cisco’s Corporate Development & Consumer Group. “Pure Digital has revolutionized the way people capture and share video with Flip Video. This acquisition will take Cisco’s consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences.”
For more information on our acquisition of Pure Digital, see our press release. My colleague, Johanna Fry, on our Consumer Blog has a lot more to say about Pure Digital, Flip and where it fits within Cisco…there are also (shocker!!) videos on this acquisition there.
Welcome, Pure Digital!!! Glad to have you as a part of the Cisco family.
Posted by John Earnhardt at 09:08AM PST
Jay Asafi Mar 21, 2009
Great purchase.