The Real ROI of Collaboration: Kroma MakeUp
If you didn’t catch the Verizon and Cisco-sponsored research study this week about the return-on-investment of collaboration technologies, you might want to take a peek.
The study by Forrester Research found that businesses and government agencies deploying sophisticated collaboration tools saw a corresponding improvement in business results relative to the amount invested. It further indicated that 80 percent of organizations that have not deployed such tools plan to deploy some form of them in the next two to three years.
Wow. 80%. That’s huge.
As I delved deeper for examples of how and where those businesses and governments were achieving their ROI, a colleague in our Small Business group brought a fantastic example of the collaboration effect in action to my attention via BusinessWeek’s Small Business section .
As BusinessWeek reports: “Christopher Tillett, CEO of Kroma Makeup (a Cisco customer), had a marketing problem: To reach buyers for his high-end, custom-blended cosmetics, he was sending out about 200 sample kits a year….at a cost of $10,000….with a hit rate of only 10%.”
If you read the full story, you’ll get the picture on how Cisco Webex and the Cisco Smart Business Communications System stepped in to lend Tillett a hand with his marketing problem.
However, if you’re a small business owner yourself, we know you likely won’t have time to read the article, so feel free to get the quick version via the video below!
Posted by David McCulloch at 12:51PM PST
wahoo94 Oct 14, 2009
Do you believe that video conferencing will replace meeting the customers face to face? If so will this be better or worse for the industry? Thanks for your time and effort.