Cisco and Fashion Week – an unexpected pair you say?
Not necessarily if you consider what a visual experience fashion is. People can watch fashion on TV, movies, computer, store windows and even their phone. Video in particular helps people feel like they are there. It immerses consumers in the experience and makes it more personal and social.
Check out what Cisco is up to this week in New York:
Designers like Simon Spurr are embracing video to do more, reach more and grow more. Cisco is working with Simon to support his SIMON SPURR and SPURR brands from concept creation and work with retailers, to his runway after party.
For example, last week Simon Spurr held a public WebEx event, where fans and bloggers alike engaged with the designer to discuss his inspiration for this season’s launch and how technology is woven into the very fabric of his design process. Additionally, Simon is utilizing Cisco digital signage in his Saks Fifth Avenue window display (up now through Sept. 16) to offer passersby a view into his design process and runway footage. Beginning today, the Saks footage will display his newly-debuted line.
Simon also used Cisco Flip Video to capture the looks, model selections and fittings in preparation for his runway show this past Sunday. He used the latest Cisco Flip MinoPRO camera so he can chronicle all of his experiences at Fashion Week, such as runway show prep and behind the scenes moments.
All in all, these video tools and others allow Simon to more effectively convey his brand as well as provide uncommon access to the designer himself. I for one am looking forward to following Simon and Cisco during this week’s Fashion Week events … from the VIP row in front of my PC.