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Cisco Flips for Pure Digital

March 19, 2009
at 12:00 pm PST

Today, we announced the acquisition of Pure Digital, maker of the Flip Video camera. We’re all very excited about video at Cisco and with Pure Digital and “the flip” joining the Cisco team, we’re putting our money where our mouth is. We’ve used Flip video cameras for awhile within the PR group to make videos for our YouTube site (CSCOPR is the handle) and I am excited to have them on the Cisco team.Flip Video“The acquisition of Pure Digital is key to Cisco’s strategy to expand our momentum in the media-enabled home and to capture the consumer market transition to visual networking,” said Ned Hooper, Senior Vice President of Cisco’s Corporate Development & Consumer Group. “Pure Digital has revolutionized the way people capture and share video with Flip Video. This acquisition will take Cisco’s consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences.”For more information on our acquisition of Pure Digital, see our press release. My colleague, Johanna Fry, on our Consumer Blog has a lot more to say about Pure Digital, Flip and where it fits within Cisco…there are also (shocker!!) videos on this acquisition there. Welcome, Pure Digital!!! Glad to have you as a part of the Cisco family.

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7 Comments.


  1. Great purchase.

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  2. We just bought the FLIP HD for videos on our vacation rentals blog. We just posted our first video on tha ttached link. The new HD version is crisper and sharper than what we have been using in the past.

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  3. The difficult thing is to keep things simple. This is a good example. With this combination you can release fantastic campaigns.

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  4. I like it.Thank you.

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  5. An interesting piece of hardware. I don’t want to miss it. Great purchase.

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  6. wow, the Flip Mino camera in HD

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  7. About a very beautiful and very informative, thank you to everyone who have thanks

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