As an industry, we are now in the process of building the Next-Generation Internet, which will deliver a much richer user experience and greater value for businesses and individual consumers.
We believe Cisco is positioned to lead this transformation. Working with our partners, we have an opportunity to develop new capabilities and new business models. This video of Cisco CTO, Padmasree Warrior outlines the transformation of the Next Generation Internet.
There are four key elements of the Next Internet that will distinguish it from the Internet of today:
- First, the next Internet must be built as a Media Experience Platform, with the intelligence to deliver rich media experiences. For example, the ability to detect real-time network traffic conditions and to format video to best match the characteristics of the end user’s device.
- The second transformation is from a messaging to a collaboration platform. This means providing the platform for real-time collaboration across boundaries and firewalls to enable inter-company interactions and transactions with built-in security. Social networking concepts need to be made more robust for the enterprise world.
- Third is the evolution from pure price/performance to a broader focus on sustainability. Price/performance is still critical, but going forward we must expand our approach to address the core issue of sustainability.
- The fourth key characteristic of the Next Internet is the transition to an underlying computing architecture that is distributed and highly virtualized, making it easy for organizations to pool and share IT resources in a dynamic, on-demand manner.