Cisco has long been known for our deep customer engagements, ability to see major market shifts and then create innovative solutions and services that enable our customers to succeed. That’s especially true in Cisco’s Services organization, where we play a key role in helping customers advance their business and innovate in ways that can move major industries. Cisco Services is world-class – from technical and professional support to consulting – and I’ve seen that first-hand over the past year as the proud leader of this incredible team. And, yet we know there is still an immense opportunity to do more for our customers.
Today, we are entering what Cisco believes is the largest market transition since the birth of the Internet—the Internet of Everything (IoE). Our teams’ research has identified $14.4 trillion in “value at stake” that will be available for companies to win or lose over the next decade in the new IoE economy.
To help customers and partners harness this tremendous opportunity, it is my pleasure to officially introduce Cisco Consulting Services (CCS) led by Martin McPhee, a 25-year industry veteran, who recently joined Cisco. The team incorporates the vertical expertise of the organization formerly called Internet Business Solutions Group (IBSG) as well as Cisco IT architects to more effectively help customers and partners discover new business opportunities around major market transitions, such as IoE. This focused, specialized team will do that by delivering comprehensive research and real-world thought leadership and, by providing consultative services that enable new business outcomes.
By delivering business and technology innovation, CCS will enable customers to create new markets, improve profitability, manage risk, extend their global reach, fuel innovation, and unlock the intelligence of the network. CCS will help customers realize the value of those connections through seven business and technology consulting practices, including IoE as well as Industry and Business Architecture, Analytics, Next Generation IT, Collaboration/Video/Mobility, Cloud and Security.
As the number of connected people, processes, data, and things in the Internet of Everything grows from 10 billion today to an estimated 50 billion in the next 10 years, I believe Cisco and our partners have an enormous opportunity—more than any other time in our history—to help customers navigate new waters, uncover untapped potential and realize the full value of their IT and communications investments.
Cisco will continue to evolve with our customers to solve their toughest business challenges. And, as we always have, we will scale our ability to deliver solutions to meet their needs through our partner ecosystem.
IoE is not just a vision of the future, it is here today. Customers are already taking steps to move towards this reality. For example, Tesco, one of the world’s largest retailers, is using IoE connections to boost their digital presence and the visibility of multichannel offerings. Touchscreen kiosks allow shoppers to browse and buy from an extended online range of items. A life-sized “magical mirror” enables kids to “try on” different outfits and interact with animations virtually. And digital signage showcases the best of the product range available in all channels. As a result of a CCS digital experience pilot in three stores, customer interactions and purchases went up, and in one store, awareness of multichannel offerings increased from 16 percent to 65 percent. Partners, Retec Interface and C-instore, played a key role helping transform some of the theoretical concepts into engaging, usable, and scalable experiences. This engagement illustrates the power of IoE today—connecting people, process, data, and things.
Having worked at Cisco for nearly 13 years, I’ve lived and worked in many countries in Europe and Asia both in sales and in our partner organization. There’s nothing more thrilling than helping drive customer and partner adoption and enabling change in this incredibly fast-moving market. However, I believe the opportunity ahead will be an exciting one for Cisco and our entire Services team, as well as our customers and partners.
I look forward to sharing our progress as we further drive toward becoming the number one IT Company.