In the fifth annual Cisco Visual Networking Index (VNI) Forecast (2010-2015) released earlier this week, we indicated that the total amount of global Internet traffic is expected to quadruple by 2015, reaching 966 exabytes per year. This growth is driven by four primary factors: an increasing number of devices; more Internet users; faster broadband speed; and more video. In addition, the study forecasts that by 2015, the Asia Pacific region will generate the most IP traffic (24.1 exabytes per month), supplanting North America (22.3 exabytes per month) for the top spot. Such a shift is indicative of not only the region’s growing economies but also of the increased broadband penetration in the region, permitting more and more of the large Asia Pacific populations to get online and become both consumers and generators of IP traffic.
One of the useful elements of the VNI, highlighted in my earlier post, is the ability to easily analyze the data to generate specific, customized views of trends as it pertains to various regions, countries, and service types . Using the VNI Forecast Widget (see the link above), I was easily able to take a closer look at traffic forecasts in China and generate the graph below. This shows that by 2015, Internet traffic in China is estimated to be six times what it is in 2010 – a rate that is significantly faster than the global average (figure below is in Exabytes per month). How will enough network capacity to handle all of these IP packets be provided?
China Telecom – China’s largest wireline and third largest mobile provider -- has taken steps to get ahead of this challenge. Yesterday we announced that they’ve selected the Cisco ASR 9000 Series to provide the foundation for its triple-play service delivery strategy in multiple regions. Initially deployed in Shanghai, Fujian, and Guangdong, the Cisco routers will provide the infrastructure for new converged services including IPTV and virtual private networks.
Mr. John Ng, Senior VP of Cisco Greater China Theatre and General Manager of Cisco China Telecom Business Unit, said: “China Telecom, as the industry leader and an excellent comprehensive telecom service provider, has been experiencing robust growth in its user base and application level. Cisco is honored to strengthen its partnership with China Telecom in providing the Cisco ASR 9000 Series routers to help the company roll out more IPTV services for users. We strongly believe that by building on the success of this relationship, we can both further solidify our leadership positions in the industry and stay in the competitive edge.”
All of us at Cisco echo those thoughts – we truly appreciate the trust that China Telecom has placed in Cisco and are delighted to include them in our growing list of ASR 9000 Series customers.
Over the next week I will be highlighting several other key customers in daily blogs and to spotlight an upcoming global public webcast on June 7 at 10:00 a.m. PDT. The topic of this event will discuss significant, “Super, Simple” developments in Cisco’s service provider technology portfolio. To register for this, please visit the registration page here and stay tuned for some exciting announcements to come over the next week.
Prior to the public webcast, Cisco will host an invite-only event for media and industry analysts involving executives from Cisco and leading global service providers. For more information, media and analysts should contact #NACiscoSPinf@text100.com.