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Bruce Klein to Lead Worldwide Partner Organization

Last week, when we announced senior leadership changes within Cisco Services and APJC, we referenced additional planned changes that would demonstrate the incredible depth and breadth of Cisco’s leadership talent. Today, it is with mixed emotions that I announce Keith Goodwin, SVP Worldwide Partner Organization (WWPO), has decided to retire after 13 successful years with Cisco and 38 years in the IT industry. While Keith’s departure is a loss for all of us, I am excited to share that another outstanding leader, SVP Bruce Klein, will become the new leader of Cisco’s Worldwide Partner Organization. On another positive note, I am delighted to announce that Patrick Finn, SVP, Federal will lead the U.S. Public Sector theater.

Keith has been a tremendous colleague and a great friend to me and many of you. During his impactful career at Cisco, Keith has led WW Sales Operations, the Americas International Theater and for the last seven years WWPO. Keith has built the industry’s strongest partner leadership team including Edison Peres, Wendy Bahr and Andrew Sage.

Keith and his team have evolved WWPO from a primary focus on our channel resale partners to a broader scope that includes the global Partner Led sales model and the partner ecosystem to support our architectures, solutions and the consumption of IT as a service. Partners remain absolutely critical to the long-term success of Cisco and our customers. That’s why I am pleased to be in a position to transition leadership of this already strong team to one of Cisco’s best leaders. Bruce was most recently SVP, US Public Sector and will take over as SVP, WWPO, at the beginning of Q1, FY13. The partner team of Edison Peres, Wendy Bahr, Andrew Sage, John Donovan and Chris Treille will report to Bruce in his new role.

Bruce has a broad professional background that includes eight years at Cisco and 30 years of IT industry business experience working at Cisco, HP and Unisys where he led sales for enterprise, commercial and public sector markets.

Throughout his career at Cisco, he has earned a stellar reputation for leadership – both internally and within the industry. He has been recognized as one of the top IT executives in the public sector and is passionate about integrity, relationships, results and a long-term strategic approach to business. His extensive industry experience and transformative view of Cisco’s business will help us continue the trajectory that Keith and the WWPO leadership team currently have in place.

In this new role, I am confident Bruce will apply his extensive experience working in the field to take our global partner strategy to the next level. As we deepen and extend our partner strategy, one of the things we will focus on is achieving even tighter integration between our Cisco field teams and our partner community. As a senior field sales leader, he has a proven track record for building collaborative teams that deliver value to our customers and partners.

While we have an established competitive advantage with our current approach to partnering, starting with our industry-leading channel program, now is the time to break new ground and really push how we engage with all of our Cisco partners.

Please join me in congratulating Bruce and Patrick on their new roles and in wishing Keith well as he retires from a remarkable career.

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5 Comments.


  1. Thanks for sharing.
    The program also allows developers to take advantage of Cisco’s brand, market leadership position, and installed base to help drive positive business results for themselves and their customers.

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  2. Right man on the right place..

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  3. Congratulations .. thanks.

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  4. Bruce Klein is a talented person and he will do his best in cisco.

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  5. Cheers to Keith and Patrick on their new roles. Their ideas and contributions would surely create great impacts to the Cisco community.

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