“Me? In love with a pig? Wait ’til I tell the guys in marketing.”
- Kermit the Frog, The Muppets take Manhattan
When the rock band Queen released “Bohemian Rhapsody” in 1975, they accompanied the single with a groundbreaking promotional video — one of the first music videos ever. With over 120 vocal tracks, the song was difficult to perform live and, essentially, the video helped Queen avoid a live appearance on Top of the Pops, the legendary British music chart television program. Fortuitously, the Bohemian Rhapsody video became revolutionary: it served to establish the visual language of the modern music video and started a music video trend that replaced live performances in the UK. When MTV launched in 1981, most of their videos came from British artists for this reason. Video was the game changer for modern music long before YouTube.
Recently, the Muppets covered the rock classic on YouTube. Since it was posted on November 23, it’s become a viral sensation, with more than 10 million views, as of this writing. Video is the game changer that just brought the Muppets – which my younger sister grew up with as part of the first Sesame Street generation in the early 70s– back into over 10 million of our lives. (Not put off by social networking, the Muppets recently acquired a Facebook page and Twitter account.)
Now, video has become part of our everyday business. In our vernacular, we use telepresence more as a verb than a noun. We meet, communicate, share information internally and externally to audiences both small and large; we deliver virtual events all with video. Video enables us to connect globally and bond face-to-face.
As a communication tool, video builds trust and enables global teams to collaborate confidently. It allows emotion, intonation, and expression to be part of the communication — real time. Try doing that in e-mail, text, or IM with an emoticon.
However, none of it is possible without the network, the platform that powers video delivery. Based on a borderless network architecture that breaks down silos between content formats, between individual tools and devices, between companies, and ultimately between people working towards a common goal, the Cisco architecture recommends the right options that empower individuals, teams and communities to get their work done. Whether it takes an in-room solution, a hosted PC-based solution, or a combination of the two –a borderless network architecture provides the foundation to make it all possible. Finally, with a layer of capabilities we call medianet, the network assures the video experience.
Thus, with some trepidation, I must disagree with one of my kid sister’s childhood heroes. Kermit – or “Kermy” as Miss Piggy calls him, affectionately – takes a tongue-in-cheek shot at video communications at the end of the Bohemian Rhapsody cover. Video indeed is productive and when we all come together, we can make beautiful music together.
I hope this holiday season brings you together with the people you care about.