NEW YORK, NY -- I’m in New York this week having some very interesting meetings with some very interesting media outlets. Many of the conversations I have had over the past two days with some of the leading business, wire and consumer outlets have included the topic of blogs. On the topic of blogs, I’m generally not into navel gazing, but when some of the most influential publications in the U.S. (and, arguably the world) ask you about blogs or talk about their online or blogging efforts as much as their off-line efforts, then you know that blogs are having an impact on “the conversation.”All the talk about Web 2.0 is about collaboration and interaction and “the conversation” that is going on, on x, y, or z topics. Because blogs, by their nature, are conversational and interactive, newspapers and magazines are looking to them as an outlet to handle “overflow” of their reporters string or thoughts that don’t meet the threshold of “story.” They are also about helping the brand of the publication be more involved in the blogosphere. Some publications are even requesting (aka requiring) their reporters to blog as a part of their job. I would argue that tracking your stories in the blogosphere and participating as the bylined reporter in the conversation is more important than authoring your own blog as a reporter, but far be it from me to suggest what a major media outlet should have their employees doing…or not doing. Nobody does more research on their audience than media and the fact that they are paying attention to blogs and implementing them on their online personas shows me that the research shows that blogs are important…which I know at this point is akin to saying, “I think this Internet thing is here to stay.” The blogosphere is growing in popularity and impact every day and this was exhibited during my stay in NYC… and as Technorati says “5 Million Blogs, Some of them Have to Be Good.” Happy blogging. Also, I would be remiss if I didn’t give a shout out to the BlogHer Business ’07 conference taking place tomorrow and Friday here where some of my colleagues will be attending and Jeanette Gibson of Cisco will be dropping some knowledge on the conference.