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Today, at Cisco Live! in Orlando, we shared a vision for a revolutionary networking architecture that will transform data centers and usher in a new era of Application-Centric Infrastructure.

The realization of this vision will optimize data center infrastructure for the new breed of mobile-cloud era applications that has evolved around the massive proliferation of connections between people, processes, information and devices that we call the Internet of Everything.

Big Data applications such as Hadoop, cloud applications such as Salesforce and Cisco WebEx, and massively scalable consumer video applications such as NetFlix and YouTube are typical of this new breed. 

The challenge with these applications in particular, is that they need to be able to run across multiple servers and data centers, be able to parallel process asynchronous tasks, and be continually available, globally.  These applications rely on both physical and virtual infrastructures and, as a result, place new demands on the data center to deliver applications at scale, with the level of availability, quality of service and flexibility that today’s businesses demand. 

Through our Application Centric Infrastructure vision, we will help IT departments dramatically simplify how they provision their data center resources (networking, servers, storage and services) that are critical to the performance of their applications.  It’s a key component in the evolution to the model for next generation IT that I detailed in my keynote at Cisco Live! Orlando.

In order to meet these demands, the infrastructure must evolve. It must become application-centric.  Network, compute, and storage need to be able to operate as one high-performance resource pool that can be provisioned instantly and automatically according to the needs of the application and related IT policies with security pervasive throughout. This type of dynamic, automated infrastructure provisioning requires a single point of management for the integrated needs of application, network and security administrators that replaces the fragmented, siloed views they have today.

And it’s this vision for the next generation data center that we will deliver, to the market, while helping customers evolve their existing investments for the future.  The Application Centric Infrastructure will give our customers the agility to deliver applications to end-users where they want, when they want, and to any device they want  - securely, rapidly, and at a lower cost. 

Why Isn’t the Traditional Model of Networking Sufficient for the Cloud, Mobile and Big Data Era?

We’ve made huge strides and delivered phenomenal innovations with our Cisco Unified Fabric that brings together LAN, SAN, and converged networks.  And I’m excited that we can continue to bring operational simplicity and scale across physical and virtual environments with Dynamic Fabric Automation (DFA) and the new switching platforms we also announced today. 

But we’ll only meet future demands when we can bridge the gap between applications and infrastructure, in addition to unifying the siloes of infrastructure.  The fabric is extremely valuable in bringing together disparate systems, and the logical next step would be convergence for applications deployment and performance.  Let me use an analogy to explain.

In the consumer world, if you buy an approved Android App, you know it’s going to run well on your mobile device because the developer used an Android development toolkit to optimize the app for the O/S. Once bought, the App doesn’t need to know the details of your device, the O/S simply ‘tells’ the device which resources it needs to run really well.

No such abstraction layer exists in the data center today.  To make applications run really well, apps need to be programmed to the individual networked elements at the command line level.  Imagine if every time you bought a new smart phone app, you had to manually configure your device’s screen resolution, graphics card, keyboard, broadband connection etc. In the data center, the process is this manual, complicated, slow, and thereby expensive.

And why SDN is not the answer…

While it might seem that SDN is supposed to solve this exact challenge, I want to share my thoughts on where it falls short.

SDN promised to meet the needs of new apps by delivering greater scale, programmability, centralized management and automation.  But SDN, to date, can’t meet the needs of applications because it mimics the old model of networking. It doesn’t unify physical and virtual. It is flow-based (focused on individual networking elements), and not object-oriented (creating a configurable system of all IT resources). It can’t offer dynamic centralized policy management, programmability because it is constrained by old proprietary-standards model.

And with the changing applications world, we need more.  We need an approach broader than what’s been defined as the separation of the control and data planes.  Beyond SDN, the next generation data center must:

That is precisely the type of Application Centric Infrastructure Cisco will deliver with our new networking architecture.

A Complete Solution: Application Centric Infrastructure

In the second half of 2013, Cisco will begin to introduce the elements of this new secure architecture, starting with best-in-class infrastructure components, and followed by software that enables centralized, application and policy-driven automation, and unified management of physical, virtual and cloud infrastructures.

Accelerated to market by Cisco’s investment in the data center start-up Insieme Networks, we think the benefits to customers will be huge, and include:

 As we prepare to write the next chapter in the evolution of the data center, I couldn’t be more proud of our team.  It is the true realization of Cisco’s innovation principles -- build, buy, partner and integrate. We’re delivering a fundamentally new vision with disruptive, breakthrough innovation.

I look forward to telling you more in the fall!

 

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15 Comments.


  1. Nice Padmasree ;) Cheers

       1 like

  2. “not object-oriented”
    “No such abstraction layer exists in the data center today”
    This is comical

       1 like

  3. Night Crawler JunOs

    Too late the hero Cisco! This “Me too” announcement is outdated! You’re now just a follower and NOT an innovator as 15-20 years ago! Laughable!

       0 likes

    • David Klebanov

      Dear Night Crawler JunOs,

      I am a reader, just like yourself, albeit I must disclose that I am Cisco employee. Can you kindly point us all to the company/solution Cisco’s application centric infrastructure, as described above, it trying to copy with it’s, as you put it, “me too” approach?

      Thank you,
      David
      @DavidKlebanov

         0 likes

      • Night Crawler JunOs

        @David Klebanov

        Im a Cisco shareholder as well David. You have to look around David beyond your employer…look in your window
        And you’ll realize that this announcement from your company is just marketing hype again…you are talking object oriented policy mgt etc??…My @;()S! ..you cant even consolidate your NMS offerings and talking about this?!!Huh!..Fix your corporate management first and have ONE President ! before teaching the IT industry what to do!..Enough said as Cisco shares might fall again ;-((…

           0 likes

        • “Night-crawler” if that is your real name – rubbish. I’m ex-Cisco and a shareholder. The share-price will continue to go in only one direction. The incredible ground and market share captured Cisco has made with the DC portfolio shows what Cisco is capable of over a relatively short period and when considering the sheer size and complexity of the organisation – now that’s impressive, I would say they are firmly on the right track when you consider how well Cisco can manage its huge installed base and at the same time put billions of dollars into R&D for innovation.

             0 likes

  4. Night Crawler JunOs

    @Alex

    Impressive ! Sell this in China now! And let’s see
    what will be the impact of the recent ban for Cisco products there in the next FY14 & FY15 ! Thanks for being part of Cisco!

       0 likes

  5. You’re now just a follower and NOT an innovator as 15-20 years ago! Laughable!

       0 likes

    • David Klebanov

      Hi Kale 7/24,

      No disrespect, but can you please elaborate who exactly is Cisco “following” that makes you rejoice so much?

      Thank you for commenting,
      David
      @DavidKlebanov

         0 likes

  6. thank you!

       0 likes

  7. Number 3 Singapore Airlines Limited

       0 likes

  8. What an exciting future and it is so well laid out. Thanks for the update!

       0 likes

  9. Nice ideas, but how do you think the future would look like? IMO much worse, too many devices

       0 likes

  10. You have point of actuality a great web site owner. Your website launching swiftness is usually unbelievable. It form of thinks that you’ll be accomplishing any exclusive secret. Additionally, A belongings will be masterwork. you will have completed a fantastic job for this matter!

       0 likes

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