The Real ROI of Collaboration: Kroma MakeUp
If you didn’t catch the Verizon and Cisco-sponsored research study this week about the return-on-investment of collaboration technologies, you might want to take a peek.
The study, conducted by Frost & Sullivan, found that businesses and government agencies deploying sophisticated collaboration tools saw a corresponding improvement in business results relative to the amount invested. It further indicated that 80 percent of organizations that have not deployed such tools plan to deploy some form of them in the next two to three years.
Wow. 80%. That’s huge.
As I delved deeper for examples of how and where those businesses and governments were achieving their ROI, a colleague in our Small Business group brought a fantastic example of the collaboration effect in action to my attention via BusinessWeek’s Small Business section .
As BusinessWeek reports: “Christopher Tillett, CEO of Kroma Makeup (a Cisco customer), had a marketing problem: To reach buyers for his high-end, custom-blended cosmetics, he was sending out about 200 sample kits a year….at a cost of $10,000….with a hit rate of only 10%.”
However, if you’re a small business owner yourself, we know you likely won’t have time to read the article, so feel free to get the quick version via the video below!