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February 19, 2008

VIDEO: Cisco's Jeff Platon at the NBA All Star Game

Jeff Platon, vice president of marketing, Cisco Sports and Entertainment Group, talks to Cisco's Molly Ford at the NBA All-Star Game and answers the following questions:

1. Explain Cisco and the NBA's relationship.
2. Give us an overview of Cisco's Connected Sports program.
3. What is Cisco’s role at the NBA All Star game? Can you explain Cisco's product integration?

Posted by John Earnhardt on February 19, 2008 10:06 AM

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