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February 18, 2008

VIDEO: Cisco's Alan Cohen at the 2008 NBA All-Star Game

My colleague Molly Ford traveled to sultry New Orleans, LA for the NBA All-Star Game this past weekend and captured some great interviews with Cisco's Alan Cohen and Jeff Platon; Steve Hellmuth, Senior Vice President, Operations and Technology NBA Entertainment; and, last, but not least, Mark Cuban, owner of the Dallas Mavericks, Chairman of HDNet, an HDTV cable network, and active blogger.

Each of them discusses their views on the use of technology in sports and how "anytime, anywhere" access to content is literally changing the game of sports.

In this video, Alan Cohen, Cisco's peripatetic VP of Enterprise and Mid-Market Solutions Marketing, talks about Cisco's role at the NBA All-Star game and how he sees the evolution of technology in sports. He, as others, also highlights the NBA's embrace of technology by touching on Toronto Raptor star Chris Bosh's YouTube "campaign" video for the All-Star game among other uses of social media.