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December 12, 2007

VIDEO: Cisco SP CTO Bob McIntyre on SP Business Models

Yesterday, Bob McIntyre, CTO of Cisco's Service Provider Group was on a C-Scape panel entitled, "Next-Generation Video: The Means, the Method; the Madness." (Along with Dan Scheinman and Tony Bates.) In this short video, McIntyre gives us the highlights of some of the new business models that service providers are looking at, and some of the new ways that video services are being delivered to consumers.

Question for McIntyre:
1. During your session you spoke of the move from Triple Play and Quad Play to "any play" what does that mean?
2. You spoke of new business models for Service Providers, is this more than just new ways of bundling different service offerings? How do you see the notion of the "bundle" evolving?
3. From a solutions perspective, how does Cisco rate against the main competitors in the SP IGN space?
He ends the video talking about our customers and the "technology transition" that we're currently in: adding video anywhere to any device.