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October 18, 2007

Me/We + Community = Welcome

Post by Dan Scheinman, SVP and GM, Cisco Media Solutions Group

Hi! I must admit to still having that speaker’s high just coming off the stage at Web 2.0 Summit. Today, Cisco, and my group Cisco Media Solutions Group in particular, had our debut in Web 2.0. We talked about three things today (which you can see more of in my colleague Scott Brown’s blog entry):

1) We showed that Cisco’s network assets are relevant to Web 2.0, particularly in the entertainment space. We showed that Network + Web 2.0 assets can help address the most challenging problem of the next era: how to find anything. Or, how can Content Finds YouTM.

2) We showed that the disruption caused by the rise of the empowered consumer is generating a billion dollar opportunity for tech companies to partner with content companies.

3) We announced Eos (the Entertainment Operating System) an open, software-based platform which will make it easy for publishers to have great community-based entertainment experience online.

Web 2.0 is a great conference. Not only do you have the big guys here (today I followed Meg Whitman and Steve Ballmer), but you have people building Facebook apps and everything in between. The energy here is a bit like a revival in that we are all believers in this great thing, and we all want to see it work. I find there is a ton of support in the hallways, and lots of interesting people milling around. Web 2.0 is where you can see entertainment, tech, and startups milling the halls. The atmosphere is great.

Today for me is a beginning. You are going to hear from me and from my team increasingly over the next months as we get ready for launch. As this is Web 2.0, I want to hear from you! Let me know what you think and how we are doing.

We have been dark for so long, it is cool to lift the veil just a bit today. Thanks all for reading!

Posted by Cisco PR on October 18, 2007 03:55 PM

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