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May 31, 2007

LIVE Webcast: Cisco and BPCC Host New Media Summit

Cisco and Best Practices in Corporate Communications host the first annual New Media Summit

Who: Cisco® and Best Practices in Corporate Communications (BPCC)

What: Web 2.0 has changed how businesses not only communicate with their customers, partners, and shareholders but also how a company communicates and collaborates with its employees. Communications is fast becoming a competitive advantage for companies to compete on a global basis.

The corporate communications team at Cisco and the organization Best Practices in Corporate Communications invites you to join a global summit for communications professionals, journalists and bloggers to talk about the impact of new media in business communications.

Join us for a day of interactive discussions, best practice sharing, and expert speakers to learn how you can drive innovation and success using social networking and collaborative tools in your organization.

When: Tuesday, June 5, 2007, from 9:00 a.m. – 3:00 p.m. PT

Where: You will be able to attend live via webcast.

Agenda after the jump.

Agenda:

9:00–9:45 AM PT
Keynote: “The Social Media Explosion,”
Dan Scheinman, SVP and GM, Media Solutions Group, Cisco

9:45-10:45
Measuring the ROI of Social Media
Moderator: Jen McClure, Executive Director, Society for New Communications Research, www.SCNR.org
Panelists:
• Katie Paine, President & CEO, KDPaine & Partners, LLC, Katie Paine’s PR Measurement Blog
• Adam Brown, Director of Digital Communications, The Coca-Cola Company
• Jeremiah Owyang, Director of Corporate Media Strategy, PodTech.net, Web Strategy Blog

10:45-11:00 Break

11:00-12:00
The Changing Media Landscape: Convergence of Traditional and New Media
Moderator: John Earnhardt – Blogger in Chief, Cisco
Panelists:
• Eric Savitz, Barron’s West Coast Editor & Tech Trader Daily Blogger
• Dan Gillmor, Center for Citizen Media
• Dean Takahashi, Technology Columnist, San Jose Mercury News
• Tom Foremski, Silicon Valley Watcher

12:00-1:00 Lunch

1:00-2:00
Internal Collaboration Tools & Strategies:
Moderator: Rick Wion, Web Strategy Director, GolinHarris
Panelists:
• William Wohl, Vice President of PTG Communications, SAP AG
• John Slavney, Director of Internal Communications, BP Americas
• Scott Wilder, Group Manager of Intuit Small Business Online Communities
• Terry McKenzie, Senior Director, Global Employee Communications and Communities, Sun

2:00-3:00
Communicating in Virtual Worlds
Moderator: Christian Renaud, Chief Architect of Virtual Worlds, Cisco
Panelists:
• Doug McDavid, Business Architect at the IBM Academy of Technology, IBM
• Reuben Steiger, CEO, Millions of Us, http://www.millionsofus.com/blog/
• Paul Steinberg, Intel Software Network, Intel

Posted by John Earnhardt on May 31, 2007 10:01 AM