The Cisco Media Solutions Group team transitioned from the SXSW Interactive 2011 conference on Tuesday (3/15), into the SXSW Music 2011 Conference (3/16). Dan Scheinman, SVP and GM of the Cisco Media Solutions Group participated one of the first music panels of the conference – You’ve Built a Social Network, Now What?”
Dan was joined by moderator Bill Werde, Editorial Director of Billboard Magazine, Paul Sinclair, SVP of Digital Media of Atlantic Records, and Michael Fiebach of the digital marketing and management agency Fame House. Also joining the panel as a last minute addition was Hannah Hooper from the band Group Love to give the artist perspective on social networks.
So many great tips on how bands – no matter what their size – can connect with fans using social networking sites were offered during the panel. You can follow the SXSW panel discussion and all the advice the panelists shared by watching this Twitter hash tag - #nowwhatpanel (click on the link) .
Many music oriented technology services and tools were mentioned which can help bands maximize their digital presence as well as effectively sell content. Part 2 of this blog post will summarize some of the specific tools and strategy offered by the panelists.
For part 1 of this blog post – here is the overall theme of the #nowwhatpanel : the artist web site is critical to a band’s success in the world of social networking. Social networks like Facebook, Twitter, MySpace – proliferate in number, grow audiences, and some even eventually die off. That’s just one of many reasons, Paul Sinclair of Atlantic Records shared this with the SXSW music panel attendees ( mainly independent musicians in the room ) :
When Atlantic works with an artist on social networking strategy, the artist web site is the first thing they work on with them. Paul shared some specific examples on how he worked on social media strategy with Atlantic artist Christina Perri via her web site – http://www.christinaperri.com/
Digital Marketing strategist and artist manager Michael Fiebach of Famehouse says bands are simply “renting their fans to social networks” if they do not build their own web site. He recently started working with a new rap group from Philadelphia, OCD, on turning the group’s good sized following on social networks like Facebook and Youtube into something more meaningful for the artist and the fan.
Check the Cisco Eos Twitter feed for more of the discussion and the Twitter hash tag #nowwhatpanel . Part 2 will have more tips from the pros on how bands can connect deeper with their fan base.