Let’s face it:
- videos on the internet are a dime a dozen these days
- there’s no way to differentiate one brand from another when it comes to the impact of video
- YouTube is the only channel for video distribution and there’s no value in anything else
If you believe any of this, then you definitely need to join me at an upcoming Social Media Week panel. I will join several industry colleagues in providing a crash course on how to stand out in a video world.
In this session entitled, “How to Stand Out When Everyone’s Using Video,” I will focus on the finer points of using video to engage audiences and integrate it with organization’s social efforts. With me will be Jim Louderback, CEO of Revision3; Jordan Hoffner, president of digital media at Electus; and Melissa Chanslor, social media lead at Text 100. Moderating the panel is a true technology and social media maven, Liz Gannes of All Things D.
During the discussion I promise we won’t just tell you that video is important, and that it provides a different channel to communicate with various audiences — everyone knows this by now. Instead, we will be specific about why it can be a great tool for a brand (especially if you’re a media company), and how to get the most value from it.
Some of the specifics will include a look at how organizations can create richer audience experiences through the use of video; how you can optimize video experiences for SEO; and the pros and cons of using a single distribution channel versus federating that content experience across multiple sites. We will also provide some tips and tricks surrounding the optimal video length from our data from the Cisco Eos platform, the types of content we have found most engaging for online audiences and what production value is expected. I will also touch on how you can turn video into a platform for an interactive, high-value experience for your fans and followers, ultimately helping you build strong brands and a sustainable content business.
The discussion takes place on Tuesday, February 8 from 2 – 3 p.m. Pacific Standard Time (PST) at 77 Maiden Lane in San Francisco. It promises to be a great panel, so come on up to the third floor and explore video with us. Register here.