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Cisco Eos Helps Deliver the Hottest Show at SXSW — Cisco’s Flip Video Sweetens the Pot for Those Viewing at Home

Unless you’ve been living under a rock (and not listening to rock) for the last 24 years, you’ve probably heard of the annual South by Southwest Music + Film + Interactive Festival held in Austin, Texas every March. This fast-growing show attracts a crowd of 35,000+ people who are there to look at the best in original music, independent films, and emerging technologies. We’re excited that the Cisco Media Solutions Group (CMSG) will be participating in force this year, not only by showcasing Cisco Eos-enabled sites at our booth, but also by getting involved in one of the most anticipated shows at the festival: Killers, Lasers, Papers!

At 8 p.m. on Thursday, March 17, Grammy-winning artists Cee Lo Green, Lupe Fiasco, and Wiz Khalifa are coming together at La Zona Rosa to deliver a performance that is sure to steal the limelight at SXSW! Presented by Atlantic and Elektra Records, Killers, Lasers, Papers is an event that you won’t want to miss, and now you have no excuse for missing it. Why? Because the full event  will stream live to a global audience from the Cisco Eos-powered site www.killerslaserspapers.com, as well as each of the artists web sites. Not only will you be able to watch the show live from your computer, or Internet-enabled TV, the event can also be viewed from your tablet or smartphone. Read More »

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Cisco @ SXSW: Rock Stars, Social Entertainment and You!

It’s that time of year again, when the media, entertainment and technology worlds collide in Austin, Texas for South by Southwest. This year, Cisco Media Solutions Group is taking the nine days of SXSW to show everyone how the business and experience of entertainment is evolving.  During SXSW you will be able to find Cisco everywhere – from the conference speaking track, to the expo floor, to musical events and parties.

One thing we are particularly excited for is our partnership with Atlantic Records. This year Cisco will be the presenting sponsor for two Atlantic showcases,  including the Killers, Lasers, Papers show featuring Grammy-winner Cee Lo Green, Grammy-winner Lupe Fiasco, and Wiz Khalifa (at La Zona Rosa, Thursday March 17th) and the Chop Shop Records showcase (at Brush Square Park, Saturday, March 19th) Indie Rock day.

Can’t make it to Austin for the shows? No problem. Cisco and Atlantic Records will be streaming the Killers, Lasers, Papers show LIVE globally via a Cisco Eos-powered site, each of the artist sites, and even on RollingStone.com. This means whether you are in the front row, or in Butte, Montana, you won’t miss the hottest show at SXSW action. In addition to the performance, there will be numerous opportunities for fans to win prizes during before, during and after the live event, and online.  Be sure to register for the live stream and contests at http://www.killerslaserspapers.com/.

Want to hear more about how Cisco Eos and the rise of social entertainment is changing the music, film and entertainment landscape? Then be sure to check out:

(MORE) Read More »

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Delivering the Video 2.0 Experience with Cisco Eos

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Cisco Eos version 2.9 now available

So you bit the bullet and integrated social features into your brand’s website. Give yourself a pat on the back, because the hard work is done, right?  Think again.

If you thought your job ended at launch, you’re headed for the brick wall. You about to embark on a journey that will lead you to engaging fans and potentially monetizing content like never before! Providing your audience with the best possible video viewing experience and reaching them on all of the devices they use is a task that many underestimate before undertaking. This leads to media companies that develop rich media experiences on their own, homegrown platforms often discovering operational challenges they couldn’t plan for, making for a never ending pile of work and significant financial investments to keep the communities they’ve started vibrant.

One great benefit about websites that deliver a social entertainment experience is that they are very dynamic and engage audiences in ways that build long-term loyalty and value (to both the consumer and the business). However, this can also mean being forever relegated to updating content, the website and features as services change or individual technology components are updated. It also means managing a growing community to ensure a good experience is maintained and the brand promise is delivered.

Media companies are great at developing content, and quite frankly, they should focus on their core business of creating the content instead of the technology platform for delivering it. This is exactly why CMSG continuously updates the Cisco Eos software platform – to make the delivery of a premium content experience embedded with social features, easy. With this in mind, let me quickly introduce you to the latest enhancements to Cisco Eos. The full announcement can be found here.

How do our new features  make your life easier?  Your web and mobile content experiences more engaging?

Read More »

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Hello #100! Cisco Eos Celebrates Launch of 100th Eos-powered Web Site

The 100th site on Cisco Eos: www.ironandwine.com

Today, we are celebrating a significant milestone on the growth of the Cisco Eos social entertainment platform: the 100th live Eos-powered site.    Warner Brothers Records artist Iron and Wine ended up winning the centennial race, which looks like an added bonus to how well their new album “Kiss Each Other Clean” is doing on the Billboard album’s chart.

Congratulations, Iron and Wine, and the WBR team!  And thank you to everyone at Warner Music Group for the continued partnership.  (Apologies to @spinclair and @ericsnowden ; I know you guys were hoping it would be an @atlanticrecords artist site.  There’s always #150 or #200.)

We’ve had a busy year getting to this point.  Consider the following:

  • Throughout 2010, there was an average of one new Eos site launched per week.
  • Eos site traffic in the last quarter averaged more than 3.6 million unique visitors per month and 18 million page views per month. This represents an annual growth rate of more than 50% in unique views and a 79% increase in page views.

Since launching Cisco Eos two short years ago, a lot has happened in the Media & Entertainment industry.  Here are a few highlights of what’s happened recently: Read More »

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Is ‘Social Entertainment’ Making Consumers Passive?

Richard MacManus (@ricmacnz)  of ReadWriteWeb asks a good question in this article about whether “social entertainment” (entertainment content experiences augmented with social  features) is leading consumers back to a consumptive, passive content experience.

(Richard’s article is in part a commentary on data from the GlobalWebIndex‘s Social Entertainment Annual Report 2011 report.)

For more than a year now, we’ve been observing consumers’ interactions with entertainment content/brands on Cisco Eos-powered web sites.  Based on that behavior, I’d agree with Richard’s conclusion:

(my paraphrasing) that as entertainment brands “find their footing” on the web, consumers are actively engaging with content through two-way social features.  These may be lower investment actions like commenting (versus producing a UG video)  but it is still interaction with, and around, content.

What Survey Data Doesn’t Tell You

We’ve observed a wide-range of behaviors and types of consumers engaging on the 100+ social entertainment sites powered by Eos.  As some of the GlobalWebIndex data suggests, this includes a vast majority of audience that display a passive, “consumer of content” profile despite the presence of embedded social features.

But you’d miss the real opportunity in social entertainment if you only looked at that top-line audience.

One data point GlobalWebIndex’s data misses (because it’s hard/unreliable to collect from survey data) is that more highly engaged consumers (as measured by repeat visits and site registration) DO tend to use more “active” behaviors such as commenting, rating, sharing, uploading content.  It is this active, more engaged audience that can drive value for media brands.

Let’s look at some real data about the audience behaviors across 65 of the Eos-powered sitesIncidence of active/passive behavior for Total Audience live in the Summer of 2010.  Of the more than 14.5 million unique visitors for these sites, less than 1% engaged in an “active” behavior (see graph).  The highest observed behavior — outside of visiting the site and clicking through pages — was the 30% of folks that watched at least one media asset during their visit.

Now, let’s look at those same behaviors (below) for folks that indicated they had a preference for that content / brand by taking the extra step and few minutes to register on these same sites.

Read More »

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