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More on Audience Acquisition and the Facebook Effect

- March 7, 2010 - 1 Comment

research showing how Facebook can drive audience acquistion

Padmashree Koneti, head of product management for the Cisco Media Solutions Group, blogged recently about tying Cisco Eos powered media and entertainment sites with Facebook’s audience of over 300 million people through an Eos implementation of Facebook Connect.

At the recently held music business conference known as Industry Noise, I heard from a group of digital music innovators. In the panel, they shared their beliefs about why connecting with the Facebook audience is critical to promoting musicians and bands they represent. The speakers echoed many of Padmashree’s points on how Facebook Connect drives traffic and awareness of brand owned entertainment sites. The title of the Industry Noise panel I attended – NEVER TRUST ANYONE OVER THIRTY; Description – “The shaping industry, as defined by those under 30. Innovators on the youthful side take a look at the industry from the perspective of those not defined by the “traditional” industry of the past.”

And these young innovators certainly had a lot to say about how the specific ways they interact with Facebook to achieve the goals of site audience acquisition, and brand awareness.

Panel Highlights : 

Justin Little, an artist manager with Zeitgeist Artist Management (seated second from left), kicked off the discussion pointing out that Facebook ‘Fan Pages’ for musicians are very different than an actual artist sites. He argues Facebook Fan pages could never be customized to act like an artist sites.

Ty White, from the music commerce platform TopSpin Media (seated second from right), says that the Facebook Fan page for his business, acts as a communication channel, where people can easily connect with the TopSpin staff, or they can promote new features. We use our Cisco Eos Facebook fan page in a very similar way to promote the platform and connect with customers.

Eric Federic, the lead singer for the band Wallpaper (far left), points out that Facebook is a great way to acquire audience for his band’s web site. However he feels like it’s a battle to acquire the audience growing on dozens of emerging music social networks, and that bands feel overloaded and have pressure to be on every network.

Watch or listen to the discussion:

Resources: (Panel Link) (Industry Noise Conference)

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