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Just how does ‘Content Find You’?

- October 25, 2010 - 2 Comments

How do you find out about new TV shows,  movies, and bands and artists?

At the Bandwidth Conference (a digital music trade show), a few months back, we captured some conversations about ‘how content finds you’,  in this case, how you find new music.  Jac Holzman, the visionary founder of Elektra Records (read a Cisco blog post about Holzman and the 60th anniversary of the label here), was asked if it’s a bad thing that technology has lowered the cost of recording, thereby allowing hundreds of thousand more musically inclined people to make records. With so much new music being released, isn’t so much of it just mediocre music? For instance, going online to sift through hundreds of blogs, unknown artist sites, music discovery sites like the Hype Machine and recommendation services like Pandora – is it worth all that time to find good new music? Holzman offers that record labels themselves, like Elektra (see the Cisco Eos powered site for the label here), are one of the best platforms to discover new quality music – he explains ..

When it comes to discovering new music, what if you don’t have a favorite record label or radio station, to be your ‘first filter’ as Jac Holzman calls it?

Should  you then go to Facebook and see what music your friends are posting there? Dan Scheinman, our SVP and GM of the Cisco Media Solutions Group, also spoke at the Bandwidth Conference, and there he explained why leaning towards your social network friend list for new music ideas isn’t necessarily the best way to have ‘content find you’.

We are interested to hear your take on how you find new music in the comments below. Do you have a favorite radio station? Is it a specific record label that has you perusing for new releases from it? Do you have a favorite music web site, or a music service like Pandora? Or do you disagree with Dan and feel that you do enjoy relying on your friends on social networks for new music ideas?


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  1. Thanks Brian. NPR is still a radio brand I believe, even if you are getting the content via digital distribution channel.

  2. Hi Chuck, I find myself moving towards 'hype machines' like Pandora and Grooveshark for convenience. When I want to hunt out new music more deliberately, I browse emusic and places like NPR's Tiny Desk concert series. I don't listen to radio via the airwaves anymore; I just can't stand DJ's or commercials. Cheers, Brian