POST BY: Scott Brown – who is on the road at IBC – http://www.ibc.org/ – in Amsterdam.
Every September over 45,000 visitors visit IBC (International Broadcasting Convention), the premier annual exhibition and conference where new technologies and products are unveiled in the electronic media industry.
At the IBC Conference this Thursday, Sept 9th we’ll be exploring how media companies are incorporating social technologies into not only their promotional activities, but into the business of monetizing their branded content. We’ve got a great line up of speakers, including Alex Balfour, head of new media for the London Organising Committee for the Olympic and Paralympic Games (LOCOG), who will be outlining how LOCOG plans to engage Olympic audiences and extend the experience beyond the actual games.
In addition to our subject matter experts, we’ll also be sharing some of the initial data findings collected from fans’ interaction with and around the content on the now 70+ Cisco Eos powered sites. We’ll be making more learnings from this data available in the coming weeks as we sort through and distill all of the best practices.
One hint at some of the data we’ll discuss on stage at IBC about social entertainment experiences: People come for premium content, but they stay (and tend to come back for) all the interactions with other fans and the brand through the social tools. It may seem intuitive, but now we’re seeing hard data on how to attract and keep people on your branded entertainment site.
We hope to see you at the Plenary Session on Thursday, September 9th from 14:30-16:00. We’ll be in room E102 at the RAI Conference Center.