This morning CMSG announced the availability of the Cisco Eos platform. Cisco Eos is a platform for media & entertainment companies to create, manage and grow online communities around their content. (For example, online communities built around your favorite sports team, music act, sci-fi TV show, etc.)Q: Hey, can’t we already do this type of thing on other social networking sites?A: Parts of the experience may be similar, but the focus on Eos-powered sites is on interacting with and around the content -not necessarily getting updated with your friends. The content is the social object around which people interact (not necessarily the pre-existing relationships that exist between people). To further the goal of making content to focus point, Cisco Eos gives media companies a platform to put more content (deleted scenes, webisodes, off-season updates, exclusive audio tracks, etc) into the community, and to easily keep it fresh so audiences will keep coming back.Eos isn’t meant to replace other communities; it’s a complementary approach that enables media companies to interact more directly with their audiences.What does an Eos-powered website look like? That’s the other bit of CMSG news today. Warner Music Group become the first customer to deploy Eos-powered sites for their artists Laura Izibor and Sean Paul. Check them out when you get a chance.Want to know more about Cisco Eos? Here are some other things for you to check out:1. DigItAll Consumer blog2. Cisco@CES 20093. Video: Director of Products and Marketing Eric Chan talks more about the Eos launch and what it means for Cisco