Last week I blogged about recent site design changes and a service outage at Facebook. The experiences I wrote about were reminders there are pitfalls when you put a fan page up for your content or brand on a large social site, like Facebook or MySpace. After I adjusted to the fan page design changes at Facebook (read more), I realized the recent changes were meant to inspire brand and content owners to strive for more “content freshness” on the fan pages they may manage. What do I mean by “content freshness”? Not necessarily the term used by search engine optimization experts. In the WebEx video below, I compare the band fan page I manage on Facebook, to a few Warner Music Group artist web sites powered by Cisco Eos. I use the comparison to discuss artist page design and “content freshness”. Please watch and comment.
Content Freshness – Part 1
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Content is king, you hit the nail squarely on the head.
I’ve recently setup a fan page on Facebook and I could really use every good information I can get such as this one. Thanks!
Hi,Personally I like to feed good quality content on my blog. It’s because freshness bring more and more readers. People are much interested to read unique fresh topics. Even if I bring some external news I try my level best to edit it well aiming to make it a fresh looking one. But as you’ve stated there in terms of search engine optimization this can help only to bring readers. But to make it SE friendly we must give good care to the linking strategy keyword optimization etc. as well.It was such a nice post. Good video too. ThanksFlek.
Thanks Flek! More videos to come in 2010. I am back logged on video editing + producing content! I’m lagging on my own ‘content freshness’!