February 18, 2009

Syndication and Aggregation of UGC


Ok here’s a quick post, something I just thought of. What two types of digital media tools do I find to be the most useful right now? Tools that aggregate and syndicate my user generated content.

Regarding aggregation - well I wound up spending a half hour of my time today playing with a site called extendr.com. I discovered extendr.com through a friends Twitter profile this morning. The main feature of extendr is that it allows you to aggregate links to all the social networks you belong to, and all of your contact information. It presents the aggregated links to your social networks in a very nice interface, and it’s pretty easy to edit your page. Here’s mine http://chuck.extendr.com

image

Regarding syndication - I’ve been playing with a web content syndication service called TubeMogul.com. I create videos for my band that I want to put on multiple video sites. Uploading my video to every site over and over again is quite a pain - certainly time consuming, and I’m entering the video metadata related to the video over and over again when I do this. You can see from this screen shot overview of TubeMogul.com that using the service will syndicate your content to several video sites at once:

image

TubeMogul.com may not work for every site you are trying to get video uploaded to - it’s not fool proof (it didn’t work with my MySpace account well). The good news is that TubeMogul.com offers a free version and overall it works pretty well.

I would love to hear about other aggregation and content syndication tools that you have used - just post in the comments below.

As we use the web more to share more of our personal content, I believe aggregation and syndication of that content are two important activities we will engage in to make such sharing easier. Aggregation and syndication leads to further distribution and discovery of the content you do share on the web.

Chuck Fishman Posted by Chuck Fishman at 10:13AM PST

Permalink, Comments (4), Trackbacks (0)

Tags: aggregation content syndication ugc web 2.0

4 Comments

Joseph Rueter Feb 18, 2009

Chuck we’re happy you’re happy. Thanks for the kind words on .extendr. We look forward to delivering our update to the service with additional features in the near future. Hopefully you’ll be delighted with it as you are or even more that the current version. Cheers.

Joseph Rueter Feb 18, 2009

Chuck we’re happy you’re happy. Thanks for the kind words on .extendr. We look forward to delivering our update to the service with additional features in the near future. Hopefully you’ll be delighted with it as you are or even more that the current version. Cheers.

Zane Mar 9, 2009

I have to say that extendr is a godsend. It brings so much more ease in sharing my online presence to friends, family and associates. I would think this tool would be very useful within Cisco also. Is anything like this in the works?

Chuck Fishman Mar 14, 2009

Zane, glad you like Extendr.com

Tools like this within Cisco?? I believe there are some:

Within Cisco, there is C-Vision which functions as a content repository for employees and a social platform.

There is also our new employee directory, which was mentioned here at the bottom of this page in a FastCompany Magazine article:

http://www.fastcompany.com/magazine/131/revolution-in-san-jose.html?page=0,1

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